Natalya Matushkina, Head of the Advertising and Advertising

[tanjimajuha20]

Video conferencing market experts discussed the prospects of Russian developers and the development of platforms in the coming years at the IVA Day 2023 conference.

Marketing Director of the company - armenia whatsapp resource manufacturer of IT equipment and software (SW) LLC "IVKS" (IVA Technologies) Yulia Rakova spoke about the growth of the video conferencing market: "The global market is growing by 12-13% per year. And in Russia there is a very powerful process of import substitution, so in the coming years the growth of our market will be much higher. The changes began on March 4, 2022, when the largest foreign brands announced the suspension of operations. In this regard, the revenue of Russian manufacturers in 2022 increased by 50%. At the same time, the share of Russian solutions increased to 45%. Government organizations have already completely switched to domestic products. Moreover, Russian solutions are expanding into the markets of Asia, the Middle East, Africa, and Latin America."

Technology Sales Department at the TASS news agency, spoke about the problems and requirements when switching to Russian solutions: "A number of legislative acts that require the implementation of domestic software in state corporations appeared back in 2012-2014. At first, import substitution was slow and reluctant. But in 2022, the geopolitical situation left no choice, and most companies had to replace products. When using foreign services, businesses face certain risks and problems. For example, the manufacturer's server may not be located on the territory of the Russian Federation, there may be a sudden cessation of access to services by vendors, data transfer to other systems is possible, there is unreliable encryption of audio and video and possible cyber threats. For us, as a state news agency, cyber threats have become a big problem. In this regard, we must use domestic software and fully control the video conferencing systems within the company. There are also certain requirements for videoconferencing for state corporations: the ability to protect with a password, turn on the waiting room, turn off sound and video upon entry; a clear web interface; support for recording conferences, chat, polls, file exchange during the conference; integration with multi-factor authentication systems; the ability to brand in the established corporate style."

Alla Tretyakova, Director of the Association of Career Management Specialists, believes that VKS platform developers need to introduce a hybrid format for interaction with conference participants: "For HR specialists, VKS became relevant in 2020, during the pandemic. But if in 2020-2021 we divided the interaction format into offline and online, now we have decided to combine them. The same story is related to training. In the new reality, there is no division into online and offline - there is a hybrid training format. Unfortunately, most platforms do not meet such functionality as hybrid interaction. Very often, the offline audience is automatically cut off. I am not talking about the webinar format, when a lecturer sits and tells something, but about practical classes. My trainings are most often held in a hybrid form. Some participants attend the event live and get the necessary practice, the rest watch online. The assessment of the effectiveness of the training is high from both training groups. Online, the effectiveness is estimated at 40% lower than in the hybrid format."

Yuri Matveyev, CEO of the Russian event platform VKurse, reported on the development of a voice assistant function: "Recently, a trend related to artificial intelligence and neural networks has been developing. We are not standing aside and are working on creating a voice assistant for our product. What is it for? For example, to plan an event: we say something to the chatbot, and it creates a meeting. This is one of the functions that the voice assistant will have many of. We are currently working on them. 2024 will be fully focused on developing these functions."