However, there are still many doubts about the acronym SEO. Marketing professionals ask themselves all the time: “How can I optimize my website?” and “Am I doing the right thing?”.
At least a decade ago, SEO was a black hole of codes and more codes that were inserted into websites so that they could be found by search engines. A lot has changed over the years and australia contact data to change constantly. In fact, the speed with which algorithms are modified contributes to the feeling of insecurity among marketing professionals.
These changes are part of the nature of SEO; it is not an end in itself, but rather a process. According to Rand Fishikin, founder of Moz , Google makes more than 600 algorithm changes per year, even though the market only knows about about 10.
Here are the top 10 SEO tools, according to research conducted by Moz in 2015:
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How do you know if your SEO is correct?
Instead of trying to figure out every step Google takes and the purpose of each change, it's best to look from above and understand the path it's taking, building your content in the same direction. No matter how many changes are made to the algorithms, what really matters is that your content is of quality. To do this, it needs to be findable.
Now let’s talk about the importance of SEO in your Inbound Marketing strategy. To help, find out why personas and content are the soul of inbound marketing .
Have quality content
Worry less about understanding, knowing and being good at SEO. Instead, focus on creating quality content that is in-depth, well-developed, organized and easy to read. This is the secret to SEO.
Be precise, relevant, pertinent and useful. Don't try to trick the machine. If you do, you will be severely punished. No tricks, duplicate content, hidden texts and links. What matters is transparency and honesty in your publications. Is it easy to produce quality content? No, it's not, but that's the challenge.
Take the opportunity to read the 5 tips for making Inbound Marketing content more attractive that we have put together for you.
Content focus should always be from the user's perspective
The focus should always be on what the public expects from your brand, what their expectations are, what they want to hear from you and what they are looking for. For example, no one wants to know how a car works, but people want to know how to choose a car. Example of a customer-focused title: “See how the best starter motor works”. User-focused title: “What should I consider when buying a car”.
In the next text, we will present the 4 essential SEO items that help make your content findable on Google, bringing your efforts closer to the audience you want to reach.