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Chatbot for customer service: is it worth investing in this tool?

Posted: Wed Jan 22, 2025 10:52 am
by shukla7789
What is a customer service chatbot and how does it work?
Why does your company need to invest in a chatbot for customer service?
1. Organization and automation of chat support
2. Competitive advantage
3. More agility in customer service
4. Improved customer experience
Bonus: best practices for using and building a chatbot
Robots in customer service: best practices for using chatbots. Check out this e-book!
How to choose the best chatbot for customer service for your business?
Meet MoviBot: the native chatbot of the Movidesk system (Zenvia Service)!
A chatbot for customer service can be one of the best moj database tools for your company and, of course, for the customer.

After all, the universe is connected and uses automation as a basic gear to increase efficiency, reduce distances and enhance all day-to-day functions. We are talking about everything from an alarm clock that goes off at the best time in the morning to robots that perform complex and delicate surgeries.

This evolution has also reached practically all business processes. For example, the chatbot for customer service , robots capable of interacting with the customer in a virtual and pre-programmed way.

According to Mobiletime, chatbots for customer service and voice bots have seen an impressive increase in recent years. In 2019, more than 60,000 bots were created, a growth of more than 250% compared to the previous year. This means two very important things:

The demand for support via virtual chat has increased;
Companies, both developers and buyers of this tool, have understood this increase and are investing more and more in chatbots for customer service.
You certainly won't be left out of date with this trend, will you?

So, in this article, you’ll learn what one of the main automation tools for the sector is and how it works: the chatbot for customer service. And, of course, we’ll talk about the biggest advantages and how to choose the ideal tool for your business.

What is a customer service chatbot and how does it work?
A customer service chatbot is a software that can be integrated into a website, blog, social media, and/or customer communication channels. The main objective is to automate less complex responses, filter, and direct calls.

Imagine, for example, that a few years ago, customers had to call the company to ask for basic information, such as address, opening hours, request a second copy of a bill, etc. Each and every call had to be answered by an attendant, regardless of the degree of complexity.

In this scenario, companies needed to have numerous employees, who were naturally overwhelmed by the volume of contacts. And, worse, the customer experience was completely affected by long waiting times for service, inefficient response times, rushed and, let's be honest, often rude agents.

What if we could transfer a large volume of these calls to a chat, with personalized virtual support that can answer frequently asked questions and even direct complex calls to real agents? That's exactly what a chatbot for customer service does!