Community Managers are currently faced with a constant challenge: keeping the content they share and manage on social media fresh, relevant and engaging.
Literally, your creativity must be the order china telegram database of the day; to the point that it must become your main currency.
Can you figure out why? There are many factors at play, but this is the most important: Users' attention spans are getting shorter and shorter.
Therefore, only the content that really stands out and encourages them to stop scrolling is able to capture it.
Have you ever heard the term “ stop ratio ”? Simply put, it refers to the percentage of people who stop scrolling when posts catch their interest.
Every Community Manager who wants to promote disruptive content and marketing plans on digital platforms must become familiar with this formula.
It is even possible to divide and multiply existing pieces of content that are powerful enough to capture users' attention and ultimately prompt a conversion.
How does this strategy fit into the daily work of a Community Manager?
This social media content strategy can be adapted to the daily work of a Community Manager in two main ways:
What is “Divide and Multiply”?
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