This is the goal of a value proposition. Vimeo value proposition example vimeo Vimeo positions itself as a high-end video creation platform, aimed at "filmmakers". In fact, Vimeo is an anagram of "movie". This positioning is reflected in the title "Our priority: your videos", which gives a slight nudge to YouTube for which it is rather the advertisements that come first... The "Sign up for free" button also highlights an important benefit for the user.
The background image reinforces the association algeria phone number database Vimeo - high-end service. Discover Growth Hacking techniques used by the biggest startups . google Below: Google's version. While Google has changed a lot since then, the main message was already present on the first version: "Search the web using Google". This is a very compelling value proposition for users who, at that time, were not yet used to using "search engines" to navigate the internet.
In , Google updated its home page to indicate the total number of indexed pages and thus highlight Google's main added value compared to its competitors. value proposition example Ecosia value proposition example ecosia Here is another example of a search engine. It is always interesting to compare players in the same sector of activity, offering the same type of offer. Ecosia 's message is simple: using the search engine allows you to plant trees.