Using tools that elevate posts your community is already sharing.

[fomayof928@mowline]

The play: As Auntie Anne’s demonstrates, the best community engagement content costs $0. But it does require:

Giving your content a human touch.
Granting the social team more creative freedom.
Independence Village Senior Living: Retirees have more fun
Racking up millions of views and hundreds of thousands of likes is not unusual for Independence Village senior living communities. With many viral videos and a late 2023 TikTok advertising campaign under their belt, their team and residents have fun putting their own spin on the latest trends.

Like this recent video of residents interacting with the czechia b2b leads maintenance team. The post quickly racked up 1.2 million views, 230,000 likes and 787 comments. Like most Independence Village content, this video is wholesome, fun and illustrates the life-enriching culture of their communities.



By showcasing the high quality care residents receive, Independence Village is more likely to recruit top talent and give future residents and their loved ones peace of mind. When you consider the rates of loneliness and negative experiences at senior living facilities and nursing homes, joy-filled videos like these are powerful tools.

The play: Independence Village turns the popular adage “go where your audience is” on its head. In cases where traditional channels are hyper-saturated, go where other companies like yours aren’t, even if it means trying something unexpected.

Topicals: Skincare in the club
Skincare brand Topicals has done something most brands fail to do: centered the experience of Black consumers through celebrating Black creators and culture. In their recent brand trip to Ghana, the brand captured (and had creators and influencers capture) content they’ve been repurposing across social. The response has been overwhelmingly positive.