In business, sometimes it takes multiple attempts to get a response from a prospect. Yet, many salespeople tend not to follow up after their first email. In fact, 70% of sales emails only make it past the first try.
Do you have trouble following up with a prospect? This article will answer common questions for salespeople and marketers and provide guidance on writing successful follow-up emails.
Why are follow-up emails so important?
We all receive a lot of emails every day. In fact, few people can read all the emails they receive, and many emails even go directly to spam folders. Therefore, it is easy for your cold emails to be ignored or forgotten.
Often, people prioritize emails from coworkers, friends, and family, and your cold emails tend to get pushed to the back burner or even ignored.
In this case, follow-up emails are your best way to get your usa telegram number database potential customers’ attention. They gently remind potential customers that they may have missed your email or did not respond in time. However, simply reminding them to check your previous email is not enough - you need to add extra value in your follow-up email.
If your product or service is difficult to explain, it’s a good strategy to include more details in a follow-up email and offer enticing incentives to potential customers.
Therefore, follow-up emails provide you with another opportunity to re-engage your prospect’s interest and further demonstrate the value of your product or service.
How many follow-up emails should you send?
Before deciding how many follow-up emails to send, first ask yourself this question: “Do I have a good reason to follow up?” If the answer is yes, then it’s time to think about the number of follow-up emails. You don’t want your prospect to feel like you’re being too pushy.
How to write a follow-up email after no one responds (template included)
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