Key metrics to measure your email campaigns
Posted: Thu Jan 23, 2025 3:44 am
1. Open rate
This is the first metric that we usually analyze. Here we will obtain data on the number of users who opened the email sent.
On average, a good opening rate is around 20% and to achieve this index it is necessary to take into account 3 fundamental aspects:
[Tweet “ A good opening rate is around 20% “]
An attractive subject line is the determining factor that leads the recipient to open the email.
Personalization of the message : If the message arrives with the subscriber's name and with content based on their preferences, you will have a greater chance of opening it.
A content strategy : don't just focus on sending your south korea whatsapp resource recipients sales-related content, plan a strategy where you can provide valuable content of interest to the public. A good option to generate ideas and enrich the content is to rely on tools such as Google Trends .
And to calculate it: (number of unique emails opened / number of emails sent)*100
2. Click-through rate
With this metric we identify the interest and interaction of people with the content of our mailing campaigns . How does it do it? This rate measures the clicks of users on the links you include in the content. If your campaigns do not contain any links you should focus on analyzing only the opening rate.
And to calculate it: Number of unique clicks on links / Number of emails delivered *100
3. Bounce rate in mailing campaigns
This metric measures the level of deliverability, showing us the number of emails that for various reasons have not reached the inbox.
It is best to clean your contact lists before sending, deleting emails that no longer exist and emails that have deliverability problems, thus minimizing the risk of falling into the spam filter.
And to calculate it: (total number of emails bounced ÷ number of emails sent) * 100
This is the first metric that we usually analyze. Here we will obtain data on the number of users who opened the email sent.
On average, a good opening rate is around 20% and to achieve this index it is necessary to take into account 3 fundamental aspects:
[Tweet “ A good opening rate is around 20% “]
An attractive subject line is the determining factor that leads the recipient to open the email.
Personalization of the message : If the message arrives with the subscriber's name and with content based on their preferences, you will have a greater chance of opening it.
A content strategy : don't just focus on sending your south korea whatsapp resource recipients sales-related content, plan a strategy where you can provide valuable content of interest to the public. A good option to generate ideas and enrich the content is to rely on tools such as Google Trends .
And to calculate it: (number of unique emails opened / number of emails sent)*100
2. Click-through rate
With this metric we identify the interest and interaction of people with the content of our mailing campaigns . How does it do it? This rate measures the clicks of users on the links you include in the content. If your campaigns do not contain any links you should focus on analyzing only the opening rate.
And to calculate it: Number of unique clicks on links / Number of emails delivered *100
3. Bounce rate in mailing campaigns
This metric measures the level of deliverability, showing us the number of emails that for various reasons have not reached the inbox.
It is best to clean your contact lists before sending, deleting emails that no longer exist and emails that have deliverability problems, thus minimizing the risk of falling into the spam filter.
And to calculate it: (total number of emails bounced ÷ number of emails sent) * 100