Monetization via b2c

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No matter how much profit a company gets from clients, no one will miss out on a bonus of 5-30% earned from the b2c direction. These models and systems differ from those used offline, but online, all this is quite reminiscent of warm orders in b2b.

How to Sell Complex Equipment_Dealers

Many representatives of b2b-business do peru mobile phone numbers database not even think about the fact that a large number of b2c-clients visit their site. However, it is true, and the reasons are as follows:

high b2c traffic to promoted pages, which are often at the top for non-b2b queries;

referral traffic;

offline marketing. Advertising that is not aimed at a direct audience (b2c always gets into it) works; successful presentations at conferences, branding, sponsorship, etc. are “to blame”;

users search for the brand in organic search results;

B2C clients are interested in your content – ​​photos, videos, articles, etc.

The amount of such traffic on the site directly depends on the work of marketing. The more effective it is, the more such visitors there are. There are examples when more than 90% of the entire audience was from the b2c sector, but it was not possible to monetize this traffic in any case.

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How to get maximum profit by selling complex equipment? To do this, you need to take care of the following.

Help customers purchase your products.

This is not about selling an FMCG group with broad distribution coverage across all possible outlets.

Does your site not have a "Where to buy" section? Is there only a list of online stores on the page? Do you display only large chain stores, but do you have no addresses of regional stores?

How to sell complex equipment_help customers buy

The situation needs to be corrected, the entire country should be covered by your stores and dealer branches. It is not too difficult, you will have to spend only a few man-days. Equip the resource with a convenient tool for selecting regions, use a map instead of a list of addresses. It is advisable to indicate the working hours of each point and its phone numbers.

Write a description of the fastest and easiest way to get to the store, unless, of course, these are large shopping centers and not small kiosks.

Equip the site with standard functions: users should be able to easily get directions to the desired point or print a map if they want. Highlight the opening hours of stores.

Give the applications received on the site to your regional partners who sell complex equipment. You can even give them access to the "admin panel" by region, but this is the maximum option. If the order was received from this territory, then the company working there receives an order by mail, after which its employee calls and agrees on the sale.

Enter into an agreement with a b2c project operating online.

A method that is not at all difficult to implement. Consult with a digital marketer and choose a customer who has a good online store and online marketing. Agree with the person that he will pay you for traffic that leads to the sale of goods.