"USP examples to help you come up with your own that's even better"
Posted: Thu Jan 23, 2025 3:52 am
3. Over-sales (3 + 1 = 3, 2 + 1 = 2, 1 + 1 = 1). For example:
Having purchased shampoo, conditioner and rinse, the client receives a mask absolutely free.
Let's figure out whether a salon needs cross-selling? Of course! What they allow:
increase income;
reduce the costs of introducing new services/products;
reduce customer acquisition costs;
improve the quality of the product portfolio;
achieve a more loyal attitude of clients towards the salon (yes!);
gain additional points of contact with potential clients (if you practice external cross-selling).
What are the reasons why cross-selling, having so many advantages, does not work in many beauty salons? In reality, the manager of a beauty salon is responsible for everything that happens in the salon. And if he does nothing or acts incorrectly (for example, absolves himself of responsibility, shifting it to employees), then he himself becomes the cause of small profits from sales in the salon.
To create an effective cross-selling system in a beauty salon, a manager needs to understand several very important nuances.
1. First of all, it is worth remembering that the venezuela mobile phone numbers database reason for problems with sales in the salon is exclusively the lack of competent management. And the employees are in no way responsible for the fact that the products are selling poorly.
Often, when a beauty salon owner sets a goal to increase cross-selling, he makes a mistake by demanding action from his masters: "Nastya, why aren't you selling anything?" In order for her to sell, the manager needs to do a lot of work. And many want to have miracle employees on staff, distinguished by their sociability and the ability to sell anything to anyone.
In this case, the owner becomes completely dependent on the staff. It is worth noting that many are quite happy with this. But when the owner himself initiates a situation in which it is practically impossible for him to control his income, this is not quite normal.
Read also!
Read more
2. Secondly, you need to try to ensure that any initiative or project is brought to completion by the owner of the beauty salon and becomes a system. If this is not ensured, the staff will quickly get used to periodic innovations, which are put on the back burner after some time, and will not react to them.
Typically, the situation looks like this:
the manager holds a meeting during which he announces a new initiative – he needs to increase sales and recommend all the salon’s services, not just his own;
it is quite possible that plans are being made;
It is even possible to send employees for training;
then sales increase for a short time;
Afterwards, sales figures fall back to their previous levels.
Thus, the more ideas and projects are not fully implemented, the more likely it is that your new attempts to change something (increase sales of professional products, conduct a campaign to promote services) will be met with sabotage from the masters.
3. Thirdly, recommending home care to your clients is not a sale at all. It is an integral part of the protocol for providing services. That is, clients of beauty salons, cosmetology rooms, SPA centers are always recommended to use some professional line cosmetics at home after the procedures.
Recommended articles on this topic:
Marketing Tips: How to Show That Your Product is the Best
9 Types of Customer Loyalty Programs
Sales Triggers That Have Never Failed
Having purchased shampoo, conditioner and rinse, the client receives a mask absolutely free.
Let's figure out whether a salon needs cross-selling? Of course! What they allow:
increase income;
reduce the costs of introducing new services/products;
reduce customer acquisition costs;
improve the quality of the product portfolio;
achieve a more loyal attitude of clients towards the salon (yes!);
gain additional points of contact with potential clients (if you practice external cross-selling).
What are the reasons why cross-selling, having so many advantages, does not work in many beauty salons? In reality, the manager of a beauty salon is responsible for everything that happens in the salon. And if he does nothing or acts incorrectly (for example, absolves himself of responsibility, shifting it to employees), then he himself becomes the cause of small profits from sales in the salon.
To create an effective cross-selling system in a beauty salon, a manager needs to understand several very important nuances.
1. First of all, it is worth remembering that the venezuela mobile phone numbers database reason for problems with sales in the salon is exclusively the lack of competent management. And the employees are in no way responsible for the fact that the products are selling poorly.
Often, when a beauty salon owner sets a goal to increase cross-selling, he makes a mistake by demanding action from his masters: "Nastya, why aren't you selling anything?" In order for her to sell, the manager needs to do a lot of work. And many want to have miracle employees on staff, distinguished by their sociability and the ability to sell anything to anyone.
In this case, the owner becomes completely dependent on the staff. It is worth noting that many are quite happy with this. But when the owner himself initiates a situation in which it is practically impossible for him to control his income, this is not quite normal.
Read also!
Read more
2. Secondly, you need to try to ensure that any initiative or project is brought to completion by the owner of the beauty salon and becomes a system. If this is not ensured, the staff will quickly get used to periodic innovations, which are put on the back burner after some time, and will not react to them.
Typically, the situation looks like this:
the manager holds a meeting during which he announces a new initiative – he needs to increase sales and recommend all the salon’s services, not just his own;
it is quite possible that plans are being made;
It is even possible to send employees for training;
then sales increase for a short time;
Afterwards, sales figures fall back to their previous levels.
Thus, the more ideas and projects are not fully implemented, the more likely it is that your new attempts to change something (increase sales of professional products, conduct a campaign to promote services) will be met with sabotage from the masters.
3. Thirdly, recommending home care to your clients is not a sale at all. It is an integral part of the protocol for providing services. That is, clients of beauty salons, cosmetology rooms, SPA centers are always recommended to use some professional line cosmetics at home after the procedures.
Recommended articles on this topic:
Marketing Tips: How to Show That Your Product is the Best
9 Types of Customer Loyalty Programs
Sales Triggers That Have Never Failed