First, we looked at the use of images in the content
Posted: Thu Jan 23, 2025 4:02 am
Key Takeaway: Articles with at least one list for every 500 words of raw text receive 70% more traffic than those without.
As we've already said, the human brain loves lists. In a famous study, the great neuroscientist Walter Kintsch found that people process information in list form much more easily than chunks of text and data presented in bulk.
It’s no surprise that these findings apply to your content as well. Lists lend themselves well to the short attention spans of most readers, and suggest that they can get to the solution to their questions in a number of steps.
Using <ul> tags can also help optimize your content for search engines. According to the Content Marketing Institute, this approach makes it easier for search engine crawlers to identify list items, and when paired doctor phone number list with proper heading structure, makes your content eligible for Google’s featured snippets.
Visual content
After analyzing so many textual characteristics and trends, we also decided to expand the scope of our study to include visual elements. Images and videos play a huge role in how a reader perceives and reacts to content, as we can see below.
Use of images
images.png
Key takeaway: Posts with at least one image generate twice as much traffic as text-only posts. They also get 30% more shares and 25% more backlinks.
As we've already said, the human brain loves lists. In a famous study, the great neuroscientist Walter Kintsch found that people process information in list form much more easily than chunks of text and data presented in bulk.
It’s no surprise that these findings apply to your content as well. Lists lend themselves well to the short attention spans of most readers, and suggest that they can get to the solution to their questions in a number of steps.
Using <ul> tags can also help optimize your content for search engines. According to the Content Marketing Institute, this approach makes it easier for search engine crawlers to identify list items, and when paired doctor phone number list with proper heading structure, makes your content eligible for Google’s featured snippets.
Visual content
After analyzing so many textual characteristics and trends, we also decided to expand the scope of our study to include visual elements. Images and videos play a huge role in how a reader perceives and reacts to content, as we can see below.
Use of images
images.png
Key takeaway: Posts with at least one image generate twice as much traffic as text-only posts. They also get 30% more shares and 25% more backlinks.