What’s included in a customer journey map?
Posted: Thu Jan 23, 2025 4:08 am
Think about it: When someone has a great experience with your brand and feels happy, they’re more likely to buy from you again. On the flip side, if they feel frustrated or unhappy, they’ll knock on your competitor’s door.
Use surveys or feedback forms to ask customers how they malta b2b leads felt during their experience. You might have come across these smileys during your own shopping experience:
The image shows five smiley faces with different feelings ranging from worst to excellent.
These scales are a convenient way to gauge how your customers feel at any point.
Pay attention to what they say on social media and in reviews. You can tell if they’re happy or upset by their tone.
Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand.
Screenshot of Sentiment Summary from Sprout Social. The image shows a 72% positive sentiment along with data like net sentiment score and net sentiment trend.
These insights are handy when creating emotional marketing campaigns. When you know how customers feel, take actionable steps to solve any negative experiences and encourage positive ones.
3. User actions
User actions are the steps customers take when they interact with your brand. They include steps like visiting your website, clicking on a product, adding items to their cart or signing up for your newsletter.
Use surveys or feedback forms to ask customers how they malta b2b leads felt during their experience. You might have come across these smileys during your own shopping experience:
The image shows five smiley faces with different feelings ranging from worst to excellent.
These scales are a convenient way to gauge how your customers feel at any point.
Pay attention to what they say on social media and in reviews. You can tell if they’re happy or upset by their tone.
Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand.
Screenshot of Sentiment Summary from Sprout Social. The image shows a 72% positive sentiment along with data like net sentiment score and net sentiment trend.
These insights are handy when creating emotional marketing campaigns. When you know how customers feel, take actionable steps to solve any negative experiences and encourage positive ones.
3. User actions
User actions are the steps customers take when they interact with your brand. They include steps like visiting your website, clicking on a product, adding items to their cart or signing up for your newsletter.