To generate interest among visitors to the cosmetics sold, resort to the use of merchandising tools

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Merchandising is a set of activities carried out with the aim of optimally preparing products for sale, correctly presenting/advertising them, and stimulating trading activities.

One of the main and integral parts of merchandising is product display. How is it organized at your place? The worst case scenario is when there is no display at all. A display must be present, although if it is closed and the salon's clients do not have the opportunity to take and study the product they are interested in, read the information guatemala mobile phone numbers database about the composition and action of the product, this is bad. But even an open display will not save the situation if there is no proper display.

Merchandising

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There are frequent situations when cosmetic products are displayed on the display case not in a specific order, but chaotically. The person who is made responsible for the display simply displays what seems more attractive to him. Therefore, it is quite expected that chaos on the display case, which is a consequence of the absence of any clear system for its arrangement, will not stimulate beauty salon clients to choose and buy cosmetics.

Another common option is a display similar to the way children arrange their toys. This display is characterized by neatness: the goods are arranged in one row, in the form of a ladder or a hill, depending on what geometry was conceived. Often, such architectural forms are given to "towns" of jars and tubes by administrators in an attempt to beautifully decorate the window. But such a display does not at all contribute to sales growth.

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It is necessary for a potential buyer to see right away what cosmetics are offered to him, what problems they are intended to solve and how much they cost. Remember also that it is very important to stimulate the client to buy, using various tools for this. These can be POS materials: stickers, price tags and others.

These materials are your assistants in attracting the attention of your customers, demonstrating the advantages of the products. They will help to increase sales. For example, calls to action can persuade a person to buy: "Ask the stylist", "Today 2 for the price of 1", "3 in 1!" etc.

The situation with the display and design of the window is similar to the organization of the retail zone: most stores cope with this task "with a C". Therefore, take advantage of the opportunity and improve your sales!

If we talk about shops selling professional cosmetics, it is worth noting that their merchandising is at a high level. It is clear that there is no ideal, but in beauty salons the situation is worse.

Online stores have their own sales promotion tools. When a user views a certain product, they are often offered to buy another one, which is a great addition to the one they have already chosen. People constantly come across new products, information about promotions, etc. The visual design of messages, beautifully designed buttons, photo and video reviews of products are very important.

On this point, shops, both regular and online, are in the winner's seat. However, if you work on merchandising well, it will be possible to increase sales of professional cosmetics and home care products in beauty salons.