Why Some Customer Attraction Promotions Don't Work
Posted: Thu Jan 23, 2025 4:11 am
Often companies conduct a sufficient number of campaigns to attract customers and spend a lot of money on this, but the result is unsatisfactory. Having studied the experience of conducting advertising events and their success, we can highlight a number of common mistakes.
Inability to identify a specific target group.
Advertising of a product should be bolivia mobile phone numbers database designed to attract the category of consumers that need this product. Therefore, planning of promotions should always begin with market segmentation.
Little attention is paid to staff training.
In attracting customers, not only promotions but also the work of store employees play an important role. They must have a good understanding of what they sell and be able to interact with customers. To do this, it is necessary to regularly improve the skills of sellers.
Using a small number of channels and no analysis.
The maximum effectiveness of promotions for attracting customers is achieved through the joint use of several channels and constant updating of marketing techniques. For example, it is possible to combine elements of ATL and BTL advertising.
Lack of clearly defined advantages that would allow you to stand out from the competition.
The advantages of your product should be obvious. They should be formulated in the form of benefits that the client will receive.
Lack of professionalism in sales among managers.
The problem is often that managers do not know how to present the product to customers in a favorable light. To successfully attract customers, it is necessary to train employees in sales techniques.
Too many shares.
Some managers get too carried away with thoughts about what promotions to come up with to attract customers. In this matter, it is not the quantity that is important, but the quality: it is necessary to organize events so that they not only attract new consumers, but also maintain the loyalty of old ones.
Inability to identify a specific target group.
Advertising of a product should be bolivia mobile phone numbers database designed to attract the category of consumers that need this product. Therefore, planning of promotions should always begin with market segmentation.
Little attention is paid to staff training.
In attracting customers, not only promotions but also the work of store employees play an important role. They must have a good understanding of what they sell and be able to interact with customers. To do this, it is necessary to regularly improve the skills of sellers.
Using a small number of channels and no analysis.
The maximum effectiveness of promotions for attracting customers is achieved through the joint use of several channels and constant updating of marketing techniques. For example, it is possible to combine elements of ATL and BTL advertising.
Lack of clearly defined advantages that would allow you to stand out from the competition.
The advantages of your product should be obvious. They should be formulated in the form of benefits that the client will receive.
Lack of professionalism in sales among managers.
The problem is often that managers do not know how to present the product to customers in a favorable light. To successfully attract customers, it is necessary to train employees in sales techniques.
Too many shares.
Some managers get too carried away with thoughts about what promotions to come up with to attract customers. In this matter, it is not the quantity that is important, but the quality: it is necessary to organize events so that they not only attract new consumers, but also maintain the loyalty of old ones.