8 tips for integrating TikTok Shop into your social strategy

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Shop tab
This feature enables businesses to display products in a marketplace where customers search and discover promotions. Customers can also view product recommendations and manage orders in the Shop tab.

Affiliate Program
An alternative to brand partnerships, TikTok creators earn commissions on products they promote in videos and livestreams through the Affiliate Program.

Shop ads
Promote your TikTok Shops to estonia b2b leads potential buyers with paid ads. Boost your reach and increase conversions since customers discover and complete purchases in one platform.

Fulfilled by TikTok
Similar to Amazon, TikTok has fulfillment centers that pick, pack and ship products to customers for sellers.

Incorporating TikTok Shop into your social media strategy can be exciting but daunting. Most users think of TikTok as an entertainment app, so how do you drive them to your Shop without being too sales-y? From leaning on creators and affiliates to turning viral organic content into ad campaigns, here are some tips to help you make the most of TikTok’s new selling features without exhausting your audience.

Ensure your brand and products fit the platform
Consumers are still getting used to shopping on TikTok, so purchases are usually lower-cost, low-risk “impulse buys”. TikTok is also a video-first entertainment content platform with a large Gen Z demographic. If you feel you can reach your target demographic on TikTok, and have products that translate well to video and hit the right price point, TikTok Shop could be a great fit for you. But ultimately, you should adopt a test-and-learn approach before diving in headfirst.