How to integrate new digital narratives into your content marketing strategy?

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Digital narratives

In order to correctly implement a digital narrative strategy , it is essential to know our audience and their interests. Only then can we create appropriate content with a sufficient level of attraction.

Once you have this point well defined, we can include it in our content marketing strategy . Some of the best ways to do this are:

Connect your social networks
You can try telling your story on different networks, so you can generate interaction on several channels at the same time. This helps you have a greater reach and unify the audience of each of your networks.

Email marketing
Digital storytelling is not exclusive to social media. You peru whatsapp resource can also send newsletters with an interesting story that will make your audience want to know a little more about your products.

Podcast
If your goal is to tell stories, a podcast can be a great way to do it. You can sponsor shows where the main theme is stories or testimonials related to your products.

Video marketing
The audiovisual format is one of those that generates the best results in digital media and also one of the most suitable for storytelling. However, make sure that the videos are of high quality to satisfy your users.

Blog
Blogs are also efficient tools for creating testimonials or publishing your stories. Invite your audience to participate in creating the development of the stories or to share their experience. This will create interaction and strengthen the relationship between the brand and the customers .

Gamification
Gamification is one of the strongest trends in digital marketing , and also as a loyalty tool. Promote the interaction and participation of your audience and give them a reward in return. This way you will have more material for your narratives and also strengthen your strategy .