Content Marketing Strategies for Lead Generation in 2014
Posted: Sun Dec 22, 2024 6:39 am
This year 2013 has been decisive in what is known as Content Marketing . The need to offer value and differentiate from the competition to attract visits to corporate sites has been key in the B2B world .
In 2013, 79% of companies that use content marketing have increased their brand image, which has meant multiplying the number of Leads by three by targeting their true segment and their real Customer Personas .
In the US, 95% of B2B companies use cell phone directory philippines content strategies , while in Spain only 60% have applied them during 2013.
Increasingly, users are the ones who decide, through the content they find on the web, what they are going to buy or acquire. In B2B, the processes are long, they can last from 6 to 12 months, so the consumption of content is essential in the arguments of the departments involved in purchasing decisions and technological renewal.
In the case of the IT Sector , the content consumed ranges from product eBooks and general business solutions to Data Sheets, Pricing, Suites , etc. But equally important are the videos , Podcasts , Webinars , Demos Trials , Success Stories , etc. to finally decide which Manufacturer or Partner is the one that carries out the budgeted technological innovation.
The content strategy must be designed to promote the product, business solution or service, generate the need and subsequently help to decide on a specific solution.
Why is this so important? As we have already discussed on many occasions, it is currently difficult to reach our target audience with an email or a call; they decide how and when they attend to us. They invest time in programming filters so that we are not intrusive and they instruct the switchboard people not to pass on irrelevant calls or calls from non-regular collaborators. There is only one way to reach them: through the web, appearing in their Internet searches and offering them exactly what they are looking for ( content and information that helps them in their daily life).
How is 2014 shaping up?
In the current economic climate, it is difficult to predict with certainty how a market will react when marketing investments are severely cut and investment budgets are hardly even considered, although there are clearly signs of recovery.
There are encouraging projects, such as the one from the Andalusian Community, on the ICT sector , which was announced this week, the notable growth of exports in Spain, the continuous needs of the sector in terms of Big Data, Cloud, BYOD, storage and security, without forgetting two important events this year, the mandatory Adaptation to SEPA or the end of support for Windows XP.
In 2013, 79% of companies that use content marketing have increased their brand image, which has meant multiplying the number of Leads by three by targeting their true segment and their real Customer Personas .
In the US, 95% of B2B companies use cell phone directory philippines content strategies , while in Spain only 60% have applied them during 2013.
Increasingly, users are the ones who decide, through the content they find on the web, what they are going to buy or acquire. In B2B, the processes are long, they can last from 6 to 12 months, so the consumption of content is essential in the arguments of the departments involved in purchasing decisions and technological renewal.
In the case of the IT Sector , the content consumed ranges from product eBooks and general business solutions to Data Sheets, Pricing, Suites , etc. But equally important are the videos , Podcasts , Webinars , Demos Trials , Success Stories , etc. to finally decide which Manufacturer or Partner is the one that carries out the budgeted technological innovation.
The content strategy must be designed to promote the product, business solution or service, generate the need and subsequently help to decide on a specific solution.
Why is this so important? As we have already discussed on many occasions, it is currently difficult to reach our target audience with an email or a call; they decide how and when they attend to us. They invest time in programming filters so that we are not intrusive and they instruct the switchboard people not to pass on irrelevant calls or calls from non-regular collaborators. There is only one way to reach them: through the web, appearing in their Internet searches and offering them exactly what they are looking for ( content and information that helps them in their daily life).
How is 2014 shaping up?
In the current economic climate, it is difficult to predict with certainty how a market will react when marketing investments are severely cut and investment budgets are hardly even considered, although there are clearly signs of recovery.
There are encouraging projects, such as the one from the Andalusian Community, on the ICT sector , which was announced this week, the notable growth of exports in Spain, the continuous needs of the sector in terms of Big Data, Cloud, BYOD, storage and security, without forgetting two important events this year, the mandatory Adaptation to SEPA or the end of support for Windows XP.