7 social media team roles to consider for your org
Posted: Thu Jan 23, 2025 4:41 am
We asked Kate Winick, former Senior Director of Social Media and Brand Marketing at Peloton, to give us an example of what that might look like.
“Consider a B2C brand managing their LinkedIn account. It’s still netherlands b2b leads social, but it’s completely different from consumer-facing channels. There are stakeholders from your recruitment and employer brand teams who need to reach candidates and current employees. CoE models allow these stakeholders to manage a channel like LinkedIn strategically, without relying on your social team and stretching their bandwidth too thin.”
Winick currently consults top brands on their team structure, including centers of excellence, and advises them on how to interact with stakeholders from other departments. In this role, she’s found that CoE models work well for large businesses that have social stakeholders distributed throughout their org chart.
If your organization fits this description, exploring the CoE model might be a strategic move to align your social strategies with overarching company goals.
Finding a structure that suits your business needs may illuminate gaps that are present in your social media department. Here are some roles that should be at the top of your wishlist as you plan for team growth.
The social media manager
If you can only afford to hire a single social media marketer, it should be a generalist social media manager.
Social media managers know your brand inside and out. They are the ones drawing up the blueprint for your social strategy, goals and marketing plan. They’re focused on developing and promoting engaging content, especially when they’re flying solo and measuring the success of that content.
“Consider a B2C brand managing their LinkedIn account. It’s still netherlands b2b leads social, but it’s completely different from consumer-facing channels. There are stakeholders from your recruitment and employer brand teams who need to reach candidates and current employees. CoE models allow these stakeholders to manage a channel like LinkedIn strategically, without relying on your social team and stretching their bandwidth too thin.”
Winick currently consults top brands on their team structure, including centers of excellence, and advises them on how to interact with stakeholders from other departments. In this role, she’s found that CoE models work well for large businesses that have social stakeholders distributed throughout their org chart.
If your organization fits this description, exploring the CoE model might be a strategic move to align your social strategies with overarching company goals.
Finding a structure that suits your business needs may illuminate gaps that are present in your social media department. Here are some roles that should be at the top of your wishlist as you plan for team growth.
The social media manager
If you can only afford to hire a single social media marketer, it should be a generalist social media manager.
Social media managers know your brand inside and out. They are the ones drawing up the blueprint for your social strategy, goals and marketing plan. They’re focused on developing and promoting engaging content, especially when they’re flying solo and measuring the success of that content.