Although they do not have the authority to

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In business, there are also DIPs, or decision-making influencers. make decisions or enter into contracts on their own, their approval is critical to completing a deal.

Almost any manager, even from the middle level, or an outsider can act as a decision maker: a line specialist, an employee from another area, as well as a relative or kenya telegram number database acquaintance of the decision maker whom he trusts.

Let's give an example. A company offers to buy software for specific business needs. The sales manager discussed the terms with the person in charge and almost agreed on the deal. However, before that, the decision maker decided to consult with an IT specialist who had been working in the company for a long time. The specialist criticized the product. As a result, the deal was disrupted.

Sometimes situations arise in which it is impossible to directly contact the decision maker. This may be due to his absence, the desire to transfer the negotiations to another person, or because he does not know all the details. In such situations, it is useful to communicate with the decision maker and explain to him the full value and benefits of your proposal so that he can correctly convey it to the main person.