Google Analytics is an analysis and statistics system that provides information for free through Google.
It works to analyze different aspects of the operation of a website, based on its design and usability that are integrated with other Google tools such as Google Adwords and AdSense .
Analytics is also one of the most used tools in the world of marketing , since its understanding and efficiency on the web will make your company or business improve in all aspects of searches, visits, administration and customization of your brand.
In order to talk about the most used words or a complete glossary of the tool, we must start by understanding the tool and for that, we prepare a clear and concise meaning.
Google Analytics is not only designed to measure your brand's taiwan phone number example conversions and sales, it also offers extensive information on how visitors reach a site, how to engage them and generate more visits in the short, medium and long term.
In other words, Google Analytics is based on a tool that generates powerful, concise and truthful reports so that the user can decide what data they want to see and customize.
After understanding a little about how the tool works, we can go into detail explaining some of the most commonly used words and terms on this platform, seeking to turn your understanding into applicable experience.
Let's start with one of the most sought-after metrics, site visits.
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Glossary
Visits:
This refers to the number of times your website or page is opened in a given time. These visits are the main feature of the tool, since you can combine the interest of the visitors to your website with other important metrics. For example, this tool allows you to analyze the number of visits to your traffic source and compare its progress.
It is worth clarifying that if a user remains on your site for more than 30 minutes without generating any interaction during this period of time and minutes later returns to the activity within your site, Google Analytics considers this as a new visit, that is, after 30 minutes it is counted as two visits as long as the user continues to interact with your site.