Assessment of the range of existing competitors;
identifying opportunities for new players to occupy their niche.
Next, you need to study the competitive environment in which you will have to operate:
business models used by competitors – pricing policy, promotion channels, service features, etc.;
strengths and weaknesses of competitors;
factors that can provide a competitive advantage;
risks and ways to minimize them.
When analyzing a market niche, a latvia telegram number database systematic approach is required, and you should rely only on objective information. For example, you should not have illusions that when you launch production, you will immediately have buyers if your product does not have any competitive advantages.
Formulating a business idea
If you imagine the environment your business will be a part of, you need an idea that can ensure the company's viability and commercial success. Key factors:
the overall image of the company - its mission, goals and objectives. The organization's positioning will determine its perception by potential buyers and partners;
consumer values on which your unique selling proposition will be based: high product quality, additional service, affordable price, bonus programs, etc.;
real problems that you can help your clients solve and satisfy their current needs;
the size of the target audience and the volume of demand , factors that can influence this.
Formulating a business idea
Analysis of the degree of niche saturation:
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