Would you feel tired if someone asked you to read a bunch of text-based articles?

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Color plays an important role in design, but it is also important to leave enough white space. Too many colors and visual elements can be irritating to the human eye, just like a sudden bright light or rainbow. In email design, the use of copy and images can add interest and interactivity. However, in order to avoid overstimulation, the eyes also need to rest from time to time. The right balance of white space can create a clean and pleasing visual effect.

3. Avoid too much text

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Have you noticed that you are more interested in reading an article that has titles, subtitles, pictures, bullet points, and short text fields?
This is all intentional. Too many words can tire your eyes, just like australia telegram database too many colors. Therefore, you need to format your email content to suit your readers' reading habits. You
can do this by:
● Using titles and subtitles
● Inserting pictures
● Writing concise sentences

4. Eye-Catching CTA Placement

A call to action (CTA) in an email is different than one in a blog post. People spend less time reading marketing emails, which means you have limited opportunities to get a click.
Here are the two parts of your CTA:
● Content
In an email, limit yourself to just one CTA. If you want to use two CTAs, place them somewhere between the top and bottom of the email.
But be warned: emails with just one prominent CTA have a click-through rate that is over 300 times higher than emails with multiple or no CTAs.
● Position
The placement of your CTA depends on the content of the email. If customers can quickly understand what your promotional email is about, place your CTA at the top. If they need some context before clicking, place your CTA at the end. Alternatively, test both approaches in different emails.
As for the content of your CTA, clarity is more important than cleverness (but don’t be too boring).

5. Use simple and easy-to-read fonts

When designing your email, it’s equally important to choose a simple, easy-to-read font.


Clear, readable fonts not only ensure your message is communicated clearly, but also enhance the reading experience for your readers. Avoid using fonts that are too fancy or complex, as they may confuse or make readers uncomfortable. Instead, choose fonts that are easy to understand, such as Arial, Helvetica, or Verdana. These fonts display well across a variety of devices and platforms and are easy to read. By choosing simple, readable fonts, you can ensure that your email content can be easily understood and enjoyed by more people.
Here are some things you can do to help:
● Choose no more than 3 fonts in the same email (to avoid visual overstimulation).
● Choose a font that works across multiple web platforms (to ensure all contacts can read it).