Why is it important to test website usability?
Website usability is not just ease of use, but a key factor influencing conversion, user retention, and brand reputation. According to research, 88% of users do not return to a website after a bad experience. Therefore, regular website usability testing is an important step in the development of your online business.
In this article, you will find a step-by-step checklist that will help you conduct an effective usability audit and identify problem areas of your resource.
website usability
Checklist for checking website usability
1. Page loading speed
Loading speed is one of the main sms gateway chile factors for successful user experience and SEO. Google research shows that 53% of users leave a site if it takes more than 3 seconds to load.
How to check:
Tools: Google PageSpeed Insights, GTmetrix, Pingdom.
Metrics:
Full page load time (≤ 3 sec).
First visual rendering (≤ 1.8 sec).
Recommendations:
Optimize images (use WebP or JPEG formats).
Reduce the amount of HTML, CSS and JavaScript.
Enable browser caching.
Infobox: Common Loading Speed Optimization Mistakes