Modern marketing is relationship marketing. Its position is to build such relationships with the client that would entail not one deal, but long-term mutually beneficial cooperation. In order for the marketing measures to ensure repeat sales to be effective, let us consider some theoretical aspects.
There are five types of customers in terms of consumer loyalty.
There is no consumer loyalty
This means that the person has either never romania mobile phone numbers database used the company's products, or its products are not at all within the scope of his interests and needs.
False type of loyalty
The reason for choosing the brand is emotional: I liked the good discounts, bought it on sale. In the same way, I will buy competitors' products as soon as their conditions seem more attractive.
Latent (hidden, unclear) type
The company's products satisfy the customer, but this does not lead to repeat purchases for a number of reasons (the price is not satisfactory, it is inconvenient to get to the point of sale).
The true type of loyalty
The consumer is completely satisfied with the company's product and purchases it for a long time. However, if necessary, he may use competitors' products.
Committed type of loyalty
The dream of any company. The supporter is devoted to "his" (i.e. your) company, is absolutely satisfied with the quality, service, and is not interested in competitors' offers. Repeat purchases are made frequently, regularly, and for a long time.
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What is customer loyalty management based on?
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subornaakter20
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