Below in the article in the block about cases
Posted: Thu Jan 23, 2025 5:32 am
When choosing the "Engagement" strategy, you need to set the desired price for reading to the end (the minimum in Zen is 3 rubles), as well as a daily limit to avoid overspending. The algorithm will try to bring as many people as possible who read the article to the end, within the established limits.
By the way, if you run your advertising macedonia telegram number database campaigns in Marilyn , you can see statistics on placements in Zen to account for all advertising expenses or to prepare closing documents for clients. Data on cost at the campaign level (without details on ads and groups) is available in the "Detailed statistics" section. You can find them by the "Zen" mark in the placement name.
Channel management
This is, so to speak, passive advertising. If you simply post publications on the channel without promoting them with advertising, you can also get traffic to the site, increase company recognition and even get leads. However, if with targeted promotion Zen calculates an approximate media plan and funnel for you, then in the case of regular channel management it is difficult to predict a specific result. we described our experience and told how many applications the channel brought us without active advertising.
By the way, if you run your advertising macedonia telegram number database campaigns in Marilyn , you can see statistics on placements in Zen to account for all advertising expenses or to prepare closing documents for clients. Data on cost at the campaign level (without details on ads and groups) is available in the "Detailed statistics" section. You can find them by the "Zen" mark in the placement name.
Channel management
This is, so to speak, passive advertising. If you simply post publications on the channel without promoting them with advertising, you can also get traffic to the site, increase company recognition and even get leads. However, if with targeted promotion Zen calculates an approximate media plan and funnel for you, then in the case of regular channel management it is difficult to predict a specific result. we described our experience and told how many applications the channel brought us without active advertising.