How do you make sure your on-page B2B SEO is on point? Here's what you can do
Posted: Thu Jan 23, 2025 5:40 am
Additionally, you should make sure to place keywords on your page to increase the chances of your business site ranking higher in search results. That being said, we assure you that B2B on-page SEO is not just about optimizing your pages with keywords… there is more, much more.
Create unique and compelling meta descriptions and titles for each page.
Write only one H1 tag for each page, or the sentences that chief vp sales marketing officers email list make up the main title of a web page's content. You can have multiple tags (H2 for subheadings; H3 for subsection titles; and H4, H5, and H6 for headings) on any page.
Create unique permalinks for each page. This should explain to the user and search engines what they can expect on the page. You can do this by changing the URL to something more specific, which identifies what the page is about.
Make sure your internal link structure is in place. Link to at least three to five relevant internal pages of your website on each blog. This makes your visitors spend more time there and helps search engines crawl your site efficiently.
Use alt text tags for all images on your website. Search engines cannot see images like humans do. The alt text tag is the only way to tell search engines what the image is about because it describes it.
You can use a tool like SE Ranking or SEOptimer to perform a basic SEO audit. This helps identify all the SEO errors on your page, making it easier to fix the issues. Just enter your site's URL and the tool will show you the status of your optimization. It will also provide you with recommendations to improve your SEO.
optimize b2b seo
2. Improve your technical SEO.
Technical SEO helps search engines better understand and index your website, increasing your chances of appearing for relevant search queries.
Tools like SEO Site Checkup can help you find technical SEO errors on your company's website. Enter your URL and the tool will show you all the SEO issues:
b2b seo technical errors
Once you've fixed the errors suggested by the tool, review your site by checking each of these points:
Page speed: Make sure your site loads quickly because Google considers site speed as a ranking factor. The longer it takes for your site to load, the higher the bounce rate. The ideal loading time is less than three seconds.
Links: Remove all bad and broken links from your site. You can do this by emailing the site's webmaster and requesting that they change or remove the URL.
Robots.txt – This is a file that tells search engines which pages to crawl and which to avoid. Make sure your robots.txt file isn’t blocking important pages on your site. Also, use it to prevent search engines from indexing outdated or broken links on your site.
Sitemap: This helps Google understand the hierarchy of your site. It also allows search engines to find all the pages on your website.
Security: Google uses security as a ranking factor. By moving from HTTP to HTTPS, you can significantly increase your chances of ranking higher.
Duplicate content: As we mentioned earlier, Google loves unique content. Having duplicate content increases the chances of being penalized by search engines.
Create unique and compelling meta descriptions and titles for each page.
Write only one H1 tag for each page, or the sentences that chief vp sales marketing officers email list make up the main title of a web page's content. You can have multiple tags (H2 for subheadings; H3 for subsection titles; and H4, H5, and H6 for headings) on any page.
Create unique permalinks for each page. This should explain to the user and search engines what they can expect on the page. You can do this by changing the URL to something more specific, which identifies what the page is about.
Make sure your internal link structure is in place. Link to at least three to five relevant internal pages of your website on each blog. This makes your visitors spend more time there and helps search engines crawl your site efficiently.
Use alt text tags for all images on your website. Search engines cannot see images like humans do. The alt text tag is the only way to tell search engines what the image is about because it describes it.
You can use a tool like SE Ranking or SEOptimer to perform a basic SEO audit. This helps identify all the SEO errors on your page, making it easier to fix the issues. Just enter your site's URL and the tool will show you the status of your optimization. It will also provide you with recommendations to improve your SEO.
optimize b2b seo
2. Improve your technical SEO.
Technical SEO helps search engines better understand and index your website, increasing your chances of appearing for relevant search queries.
Tools like SEO Site Checkup can help you find technical SEO errors on your company's website. Enter your URL and the tool will show you all the SEO issues:
b2b seo technical errors
Once you've fixed the errors suggested by the tool, review your site by checking each of these points:
Page speed: Make sure your site loads quickly because Google considers site speed as a ranking factor. The longer it takes for your site to load, the higher the bounce rate. The ideal loading time is less than three seconds.
Links: Remove all bad and broken links from your site. You can do this by emailing the site's webmaster and requesting that they change or remove the URL.
Robots.txt – This is a file that tells search engines which pages to crawl and which to avoid. Make sure your robots.txt file isn’t blocking important pages on your site. Also, use it to prevent search engines from indexing outdated or broken links on your site.
Sitemap: This helps Google understand the hierarchy of your site. It also allows search engines to find all the pages on your website.
Security: Google uses security as a ranking factor. By moving from HTTP to HTTPS, you can significantly increase your chances of ranking higher.
Duplicate content: As we mentioned earlier, Google loves unique content. Having duplicate content increases the chances of being penalized by search engines.