A precise and descriptive introduction
Posted: Thu Jan 23, 2025 5:43 am
Google Attributes is a great feature. It's little tags that allow people to get to know your business better. For example, McDonald's could use the takeaway attribute tag, and other companies could add things like accessibility for people with disabilities.
There are numerous tags you can add, many of which are practical and useful. Adding these attributes is easy, but make sure they genuinely reflect your business.
Attributes are generally divided into four categories:
Accessibility
Amenities and convenience
Ownership (veteran-led, black-owned, women-owned, etc.)
Friendly (mostly LGBTQ friendly)
For businesses that are LGBTQ-friendly, female-led, veteran-led, black-owned, or highly regarded, Google can add specific icons to their business profiles.
The icons look like this. These attributes can be displayed as separate attributes in the Business Profile tab.
Your Google Maps Business Profile also gives you the opportunity to azerbaijan telegram database uniquely describe what your business does. This description will appear in the Business Profile tab, allowing people to learn more about your business.
Katz's Delicatessen in New York is a great example: it's fun, unique, and detailed with details about the restaurant's character and heritage, dating back to when it first opened in 1888.
Keep in mind that if you're showing a lot of search results (e.g. a local 3-pack or full listings), only a short version of your description will be displayed - customers will have to click specifically on your business to read more.
Don't ignore reviews
Google also strongly encourages you to respond to customer reviews. It's just common sense, really. Showing appreciation and genuine interest in what your customers have to say will help improve your brand's awareness and reputation.
Your response to reviews also impacts how easily new people can find you.
Take the time to respond to reviews, positive, neutral and negative. As mentioned before, offering incentives for reviews will help you get more positive reviews.
overview
Well, we hope this article has successfully covered the basics of the topic Google Maps Marketing. As you can see, Google Maps is the largest untapped market that local businesses can pursue to gain more local customers.
You should update your Google My Business profile with relevant information and photos to present your brand in a more favorable light to online users. You can also respond to reviews and set up Google Maps ads to make your brand more appealing. Atlasmic Blog publishes insightful blogs related to business marketing and online business.
There are numerous tags you can add, many of which are practical and useful. Adding these attributes is easy, but make sure they genuinely reflect your business.
Attributes are generally divided into four categories:
Accessibility
Amenities and convenience
Ownership (veteran-led, black-owned, women-owned, etc.)
Friendly (mostly LGBTQ friendly)
For businesses that are LGBTQ-friendly, female-led, veteran-led, black-owned, or highly regarded, Google can add specific icons to their business profiles.
The icons look like this. These attributes can be displayed as separate attributes in the Business Profile tab.
Your Google Maps Business Profile also gives you the opportunity to azerbaijan telegram database uniquely describe what your business does. This description will appear in the Business Profile tab, allowing people to learn more about your business.
Katz's Delicatessen in New York is a great example: it's fun, unique, and detailed with details about the restaurant's character and heritage, dating back to when it first opened in 1888.
Keep in mind that if you're showing a lot of search results (e.g. a local 3-pack or full listings), only a short version of your description will be displayed - customers will have to click specifically on your business to read more.
Don't ignore reviews
Google also strongly encourages you to respond to customer reviews. It's just common sense, really. Showing appreciation and genuine interest in what your customers have to say will help improve your brand's awareness and reputation.
Your response to reviews also impacts how easily new people can find you.
Take the time to respond to reviews, positive, neutral and negative. As mentioned before, offering incentives for reviews will help you get more positive reviews.
overview
Well, we hope this article has successfully covered the basics of the topic Google Maps Marketing. As you can see, Google Maps is the largest untapped market that local businesses can pursue to gain more local customers.
You should update your Google My Business profile with relevant information and photos to present your brand in a more favorable light to online users. You can also respond to reviews and set up Google Maps ads to make your brand more appealing. Atlasmic Blog publishes insightful blogs related to business marketing and online business.