That said, it’s easy to overlook story data in isolation among other analytics on Instagram.
Below we’ll explain how to examine Instagram Stories germany b2b leads analytics and identify actionable insights.
Instagram Stories analytics represent a measure of your IG Stories performance.
There are three types of metrics you can track with Instagram Analytics:
Engagement metrics that measure interactions (e.g. likes, shares, replies)
Reach metrics measure the total number of impressions and accounts your stories reached
Navigation metrics that track actions taken by story viewers (e.g. click back, private message, etc.)
General screenshot of Instagram Stories analytics All of the above indicates how engaged you are with your audience. Likewise, your numbers reveal new opportunities to engage with them.
How to view your Instagram Stories analytics
By the time your story goes live, you've most likely already checked out real-time analytics.
But when your story disappears after 24 hours, your performance data doesn't disappear.
If you only track individual stories as they occur, you'll miss out on larger trends and insights. Good news? IG now aggregates your story data for up to two years.
More good news: There are ways to see your Instagram Story analytics as quickly as possible. This includes Instagram’s native insights and reporting using tools like Sprout Social.
What is Instagram Story Analytics?
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