Traditional hooks to get leads into your sales funnel
Posted: Thu Jan 23, 2025 6:04 am
The content strategy should include various types of content targeted at different people within a decision-making unit (DMU). Typically, a DMU consists of several executives including the general manager, head of marketing, head of sales, and others.
Of course, each of them will have their own needs and goals in relation to a product. An effective content strategy must address this divergence in the organizational and personal priorities of each person within a DMU. What are some of the hooks to attract potential customers?
Demonstrations
Writings that provide data and statistics on a specific topic
Customer References
Webinars
Videos
Assessment tools
Product brochures
Others
Visitor Identification Program
Finally, not all site users will trust you with their contact information. But, they can communication directors email lists still become potential customers that you can get by using a visitor identification program. This tool collects a site's logs and identifies the companies behind many of them.
data collection to sales funnel
Paid Lead Generation Methods
While lead generation tactics on your website should be your priority, using Facebook, LinkedIn, and Twitter ads will expand your reach and accumulate more important data to create a successful strategy. In this case, social listening is another great step you can take.
Download the Facebook Ads Budget Calculator Here
900ae956 3f9a 11ef bad8 3aac072ebae6
2. Collect and nurture leads automatically into your sales funnel
The sales process typically consists of hundreds of microtasks performed by a group of salespeople, so organizing and managing them effectively can become a real headache.
Fortunately, thanks to the use of artificial intelligence, there are tools that allow you to keep information well organized and optimized.
Exceed.ai is an example of this type of innovation. This platform uses artificial intelligence to engage your leads in contextual and personalized two-way conversations based on data obtained through a Customer Relationship Management (CRM) tool. In a nutshell, this is a virtual assistant that works alongside your team to independently help, qualify, support, and convert your leads.
Of course, each of them will have their own needs and goals in relation to a product. An effective content strategy must address this divergence in the organizational and personal priorities of each person within a DMU. What are some of the hooks to attract potential customers?
Demonstrations
Writings that provide data and statistics on a specific topic
Customer References
Webinars
Videos
Assessment tools
Product brochures
Others
Visitor Identification Program
Finally, not all site users will trust you with their contact information. But, they can communication directors email lists still become potential customers that you can get by using a visitor identification program. This tool collects a site's logs and identifies the companies behind many of them.
data collection to sales funnel
Paid Lead Generation Methods
While lead generation tactics on your website should be your priority, using Facebook, LinkedIn, and Twitter ads will expand your reach and accumulate more important data to create a successful strategy. In this case, social listening is another great step you can take.
Download the Facebook Ads Budget Calculator Here
900ae956 3f9a 11ef bad8 3aac072ebae6
2. Collect and nurture leads automatically into your sales funnel
The sales process typically consists of hundreds of microtasks performed by a group of salespeople, so organizing and managing them effectively can become a real headache.
Fortunately, thanks to the use of artificial intelligence, there are tools that allow you to keep information well organized and optimized.
Exceed.ai is an example of this type of innovation. This platform uses artificial intelligence to engage your leads in contextual and personalized two-way conversations based on data obtained through a Customer Relationship Management (CRM) tool. In a nutshell, this is a virtual assistant that works alongside your team to independently help, qualify, support, and convert your leads.