TikTok’s Events API strategy
Posted: Thu Jan 23, 2025 6:11 am
TikTok launches Events API to transmit data through the server to improve the accuracy of advertising data. Although there is a loss of user data, with a large number of users and high stickiness, TikTok has become an ideal platform to attract natural traffic and further improve the advertising conversion effect.
Universal solution to deal with Cookieless
Major advertising platforms generally adopt the Server-to-Server data concatenation method, which uses the server to transmit data to compensate for users' restrictions on cookies . This method is not affected by the browser environment, ensures more complete data, and is an effective solution to Cookieless .
The cookieless era has brought new challenges, but major media platforms have actively proposed solutions so that advertising and marketing can still maintain value in the new teacher phone number data environment. Marketing professionals should pay attention to the strategies of different platforms, make good use of first-party data, and adopt server-to-server data connection methods to ensure the integrity and accuracy of data and achieve more effective advertising strategies.
Universal solution to deal with Cookieless
Major advertising platforms generally adopt the Server-to-Server data concatenation method, which uses the server to transmit data to compensate for users' restrictions on cookies . This method is not affected by the browser environment, ensures more complete data, and is an effective solution to Cookieless .
The cookieless era has brought new challenges, but major media platforms have actively proposed solutions so that advertising and marketing can still maintain value in the new teacher phone number data environment. Marketing professionals should pay attention to the strategies of different platforms, make good use of first-party data, and adopt server-to-server data connection methods to ensure the integrity and accuracy of data and achieve more effective advertising strategies.