What influences the number of branded queries
Posted: Thu Jan 23, 2025 6:16 am
Brands that sell really cool, unique products are much more likely to see an increase in brand traffic. Obviously, there is no question at all about advertising for model requests: this is the hottest traffic.
Of course, there is a fine line here: between queries by brand of a product model for, for example, stores, and a search by the brand of a company that is the only one nepal telegram number database that actually offers something under this brand. For example, a search by the query "mvideo" - no one else offers anything under the brand "M.Video", because this is the name of the store itself.
Search demand for the query “mvideo”, which is the name of the brand
Offline events and campaigns
Offline events (from trade shows to conferences) also have a positive impact on brand traffic. When companies actively interact with their target audience in the real world, it at least generates interest and encourages people to search for additional information online.
Example: Yandex holds an annual conference - Webmasterskaya, where it presents its new products, talks about new technologies in search and more (which it creates itself). As a result of the event, they receive an explosive growth of brand traffic.
The question is ambiguous and there is no 100% correct answer.
PROS: helps attract additional traffic to the site, helps protect against competitors, demonstrates the brand's advantages to the target audience correctly (as you want).
CON: Branded queries can be a waste of budget if not used correctly.
Here are some examples of how large companies are effectively using branded search advertising.
Samolet launched an advertising campaign for its brand queries to show users detailed ads with promotions and unique offers. This helped increase recognition and sales.
Gazprombank created branded advertising to increase the number of clicks on the site and improve brand awareness. The result is more favorable positions in search results, attracting additional customers.
Of course, there is a fine line here: between queries by brand of a product model for, for example, stores, and a search by the brand of a company that is the only one nepal telegram number database that actually offers something under this brand. For example, a search by the query "mvideo" - no one else offers anything under the brand "M.Video", because this is the name of the store itself.
Search demand for the query “mvideo”, which is the name of the brand
Offline events and campaigns
Offline events (from trade shows to conferences) also have a positive impact on brand traffic. When companies actively interact with their target audience in the real world, it at least generates interest and encourages people to search for additional information online.
Example: Yandex holds an annual conference - Webmasterskaya, where it presents its new products, talks about new technologies in search and more (which it creates itself). As a result of the event, they receive an explosive growth of brand traffic.
The question is ambiguous and there is no 100% correct answer.
PROS: helps attract additional traffic to the site, helps protect against competitors, demonstrates the brand's advantages to the target audience correctly (as you want).
CON: Branded queries can be a waste of budget if not used correctly.
Here are some examples of how large companies are effectively using branded search advertising.
Samolet launched an advertising campaign for its brand queries to show users detailed ads with promotions and unique offers. This helped increase recognition and sales.
Gazprombank created branded advertising to increase the number of clicks on the site and improve brand awareness. The result is more favorable positions in search results, attracting additional customers.