Japan Database

Business to Consumer (B2C)
B2C commerce occurs when companies sell products or services directly to end consumers. So, whenever a person buys something from an e-commerce site , whether as a gift or for personal use, they are buying in this way.

Therefore, it is the most widespread model and the one that concentrates a large part of online sales, through retail trade.

free-market-what-is-an-ecommerce-blog-rdstation
A B2C model requires a high level of personalization in communications, given the diversity of the public served. Even so, customer service is essential, from initial service for possible queries to after-sales service.

On the other hand, payment methods must be secure and offer various options to customers, such as credit card, payment slip and transfer.

Business to Business (B2B)
B2B commerce involves transactions between companies (the end customer is a person or legal entity) and is a constantly growing market.

shopify-what-is-an-ecommerce-blog-rdstation
These can be transactions of products, services and software to support the operation of the company and achieve results.

For example, if you hire RD Station for your company, you are purchasing through a B2B Ecommerce model.

rdstation-mas-shopify-ecommerce
To make this partnership more lasting, this model tends to prioritize a closer relationship, even if it is digital.

However, selling can be more complex and consultative, requiring interaction with a consultant before finalizing the sale, whether by email, phone or video conference.

Consumer to Business (C2B)
In C2B commerce, it is consumers who offer products or services directly to businesses. This can happen through freelance platforms, reverse auctions, or even through user-generated content (UGC) purchased by businesses.

kickstarter-what-is-an-ecommerce-blog-rdstation
In this way, consumers take on the role of suppliers and offer their products or skills directly to interested companies.

Consumer to Consumer (C2C)
In C2C commerce, consumers sell directly to other consumers. This process is usually facilitated by online platforms, such as marketplaces.

wallapop-what-is-an-ecommerce-blog-rdstation
People therefore post products or services for sale and other consumers buy them. Examples include auction websites, online classified ads, and consumer-to-consumer sales apps such as Enjoei.

Direct to Consumer (D2C)
D2C is an innovative model in which a company eliminates japan whatsapp resource intermediaries and begins to communicate directly with the end consumer. This way, it has more control over the entire purchasing process.

For example, home appliance industries, which previously sold only to large stores and distributors, now have their own virtual stores.

Avon is also a good example of D2C Ecommerce , as it started selling directly to its end customers digitally.


With characteristics similar to those of a B2C in everything related to personalization and relationships, customer service channels become even more relevant here. After all, when buying directly from the brand, the consumer experience must be the best possible.

What is the reality of the Ecommerce market today?
According to ABCOMM, the sector has been growing steadily every year, with total sales of R$ 185 billion until 2023. This shows that there are still many opportunities to be exploited. However, it is necessary to stay up to date with new technologies to ensure maximum performance in Ecommerce.

Consumer behavior has also changed over time. With the purchasing process becoming less linear and with multiple touchpoints, it is important to improve your knowledge of the market, your audience and your competition.

In this sense, e-commerce is an increasingly challenging environment, but one that rewards those who dedicate themselves with good opportunities.