Frequently Asked Questions About Depth Interviewing

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The purpose of in-depth interviewing is to study people's behavior in order to make informed decisions.

What principles are followed when carrying it out?
The essence of the in-depth interview can list of france cell phone numbers be expressed in five main points:

Open questions that require detailed answers . For example: "How often do you buy our products?", "Why did you decide to buy the product?", "What attracts you to our brand?"

No answer options . Questions should be written in such a way that they do not contain any hints. The person must evaluate their feelings and motives themselves and describe them to you.

Questions about the past and present . The main value of a deep interview is the person's real experience. Therefore, there is no need to ask questions that ask you to imagine what will happen.

Clarification of evaluative opinions . If a person answers something like "I find it convenient to use the product", you need to clarify what exactly this consists of, what influences him. It is important not to make up answers, not to rephrase them in order to preserve the meaning of what was said.

Interviewer-moderator . You should not only ask questions, but also lead the conversation so that it goes in the right direction. But sometimes you can let the person speak. For example, if he voices problems related to your brand and products. This way he will understand that his opinion is important, and the disposition towards the company will be strengthened.