Behavior in more detail at each stage of the journey
Posted: Thu Jan 23, 2025 6:27 am
The first steps towards analyzing conversion by stages were made with the development of CRM systems and web analysis tools. Modern technologies allow not only tracking transitions between stages, but also making point optimizations to increase overall conversion.
Practical application
Stage conversion helps businesses approach each stage of the sales funnel more consciously. Here are some examples of this approach in real life:
Online store . Let's say an online store sells electronics. Using stage conversion analysis, marketers can see that conversion is low at the interest stage (user adds product to cart), but high at the list of namibia whatsapp phone numbers decision stage (user makes purchase). This may mean that users are interested in the products, but are held back by high prices or inconvenience of checkout. To improve the situation, steps can be taken to simplify the buying process or offer discounts.
B2B service . A company providing B2B services notices that at the "consideration" stage (the user receives an offer of cooperation), the conversion is low. This may indicate that the offer is not attractive enough or does not meet the client's requirements. The business can analyze the content and offers to adapt them to the needs of the audience.
Educational course . An online course notices that at the "interest" stage (the visitor looks at the course description), the conversion is low. Perhaps the problem lies in the course description not being attractive or detailed enough. In this case, it is possible to improve the description, add student reviews or offer trial lessons.
Relationship with other terms
The concept of conversion stage is closely related to several important marketing terms, such as:
Sales funnel .
Practical application
Stage conversion helps businesses approach each stage of the sales funnel more consciously. Here are some examples of this approach in real life:
Online store . Let's say an online store sells electronics. Using stage conversion analysis, marketers can see that conversion is low at the interest stage (user adds product to cart), but high at the list of namibia whatsapp phone numbers decision stage (user makes purchase). This may mean that users are interested in the products, but are held back by high prices or inconvenience of checkout. To improve the situation, steps can be taken to simplify the buying process or offer discounts.
B2B service . A company providing B2B services notices that at the "consideration" stage (the user receives an offer of cooperation), the conversion is low. This may indicate that the offer is not attractive enough or does not meet the client's requirements. The business can analyze the content and offers to adapt them to the needs of the audience.
Educational course . An online course notices that at the "interest" stage (the visitor looks at the course description), the conversion is low. Perhaps the problem lies in the course description not being attractive or detailed enough. In this case, it is possible to improve the description, add student reviews or offer trial lessons.
Relationship with other terms
The concept of conversion stage is closely related to several important marketing terms, such as:
Sales funnel .