Reflect the voices of potential customers and those around you
Posted: Thu Jan 23, 2025 6:32 am
Customer journey maps consider measures based on the actions of customers, so the accuracy of capturing the customer's thoughts and feelings is extremely important .
It is often the case that what you expect from your customers differs from what they actually say. It is also effective to interview potential customers and existing customers, or to get feedback from other departments within the company.
B2B customer journey map usage examples
Ricoh
This is a customer journey map introduced in the media homeowner database called Direct Marketing Lab by Ricoh, a company that provides office equipment including multifunction printers and digital services.
The article introducing this map first explains how to set the target audience for communication. It is notable that the target audience is decision makers at the "implementation consideration" stage, which is the first process in the customer journey.
The aim of this is to "speed up decision-making and make the company's presence known from the consideration stage onwards . "
Ferret One
This is a customer journey map for Ferret One, a service provided by Basic Inc., a BtoB marketing support company.
At Ferret One, the right side of the map is closer to receiving orders, so they believe that they should prioritize planning content that solves problems.
When planning your content, it's important to think about what your prospects need to move on to the next phase .
It is often the case that what you expect from your customers differs from what they actually say. It is also effective to interview potential customers and existing customers, or to get feedback from other departments within the company.
B2B customer journey map usage examples
Ricoh
This is a customer journey map introduced in the media homeowner database called Direct Marketing Lab by Ricoh, a company that provides office equipment including multifunction printers and digital services.
The article introducing this map first explains how to set the target audience for communication. It is notable that the target audience is decision makers at the "implementation consideration" stage, which is the first process in the customer journey.
The aim of this is to "speed up decision-making and make the company's presence known from the consideration stage onwards . "
Ferret One
This is a customer journey map for Ferret One, a service provided by Basic Inc., a BtoB marketing support company.
At Ferret One, the right side of the map is closer to receiving orders, so they believe that they should prioritize planning content that solves problems.
When planning your content, it's important to think about what your prospects need to move on to the next phase .