Funeral Home Advertising: Know Your Community

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It's obvious that one-size-fits-all marketing strategies don't work in every community across the country. For that reason, we recommend getting to know your potential customers to know what kind of products and services you can offer them. For example, if your funeral home is located in a low-income community, advertising affordable services should be your priority. If, on the other hand, money is not a concern for most of your customers, you can advertise more exclusive services, such as personalized caskets or eco-friendly burials.

Strategy #8 Funeral Home Advertising: Advertise Online
Here, our recommendation is this: through Google Adwords , help your potential customers find you by setting up PPC (Pay Per Click) advertising campaigns. These are campaigns where the advertiser pays for the ads, based on the number of clicks they get. How do you do this? Use keywords that are localized and specific to the service you offer. For example, set bids for engineering directors email list terms like “cremation services in (your city)” or “cheap funeral home in (your city). Monitor your campaigns to make sure you’re not wasting money on search terms that won’t result in a sale.

Strategy #9 funeral home advertising: show off your team.
Funeral homes are highly personal businesses where emotions play a big role. It's a fact that potential clients want to see who will coordinate their loved one's services. Show the human side of your business and place real photos of your team on your website to attract the trust of clients who are looking for your services for the first time.

Strategy #10 Funeral Home Advertising: Start a Blog.
People don't just read a blog for entertainment. Today, blogs also serve to educate readers on topics relevant to them. Don't just focus on listing your products and services and their costs, use your blog to also offer helpful articles about the funeral planning process or offer ideas on how to provide a more personalized and meaningful funeral service. This shows knowledge and a genuine interest in serving. Haven't started blogging yet ? Now is the perfect time to do so!

What do you think of these ideas? Which one would you like to implement? Leave us your comments and what other marketing strategies have you successfully used in your funeral business!