Point of contact: Email newsletter, social networks
Posted: Thu Jan 23, 2025 7:24 am
Point of contact: online learning platform, support service.
Client actions: takes lessons, interacts with teachers, asks questions.
Emotions: Satisfaction from gaining new knowledge, desire to share experience.
Stage 6. After-sales support and recommendations
Client actions: receives additional materials, responds to a course satisfaction survey, leaves feedback, recommends the course to friends.
Emotions: brand loyalty, desire to purchase additional courses or services.
Step 4. Identifying problem areas and opportunities
An example of a pain point might be low conversion at the decision stage. lebanon customer email list For example, customers may sign up for a free webinar but then not purchase the course. This may indicate the need for additional incentives, such as a limited-time discount or bonus materials for those who sign up immediately after the webinar.
Step 5. Process optimization
Personalized email newsletters for those who attended the webinar but did not make a purchase.
Remarketing on social media to remind people about the course and highlight its benefits.
Additional materials in the webinar that can convince participants of the value of the course.
Client actions: takes lessons, interacts with teachers, asks questions.
Emotions: Satisfaction from gaining new knowledge, desire to share experience.
Stage 6. After-sales support and recommendations
Client actions: receives additional materials, responds to a course satisfaction survey, leaves feedback, recommends the course to friends.
Emotions: brand loyalty, desire to purchase additional courses or services.
Step 4. Identifying problem areas and opportunities
An example of a pain point might be low conversion at the decision stage. lebanon customer email list For example, customers may sign up for a free webinar but then not purchase the course. This may indicate the need for additional incentives, such as a limited-time discount or bonus materials for those who sign up immediately after the webinar.
Step 5. Process optimization
Personalized email newsletters for those who attended the webinar but did not make a purchase.
Remarketing on social media to remind people about the course and highlight its benefits.
Additional materials in the webinar that can convince participants of the value of the course.