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To tell the truth, we are also annoyed by this marketing, because it is often invasive and does not correspond to our real needs. Above all, this method almost always turns out to be out of place, that is, the company gets the timing wrong, it does not send these messages when we need them, but itself, that is, when it can spread its message to as many people as possible and therefore convert. Inbound Marketing Explained Clearly Unlike outbound marketing, inbound marketing focuses on the real needs of potential customers , concentrating its efforts on researching these needs, creating effective content that can make people aware of and appreciate what the company does, and looking for its customers in the virtual places they frequent: social media and the web in general.


This means only one thing: inbound marketing works because it russia business email list reaches the customer when they are ready to purchase products and services . Inbound marketing is the new aspect of marketing, which today achieves better results than old marketing techniques. This new form of marketing involves creating good online content aligned with people's real interests to ensure that they approach the company in a natural way. While with outbound marketing it was the company that went directly to the customer, with inbound marketing the opposite happens: it is the customer who looks for the company. Outbound and inbound marketing compared Outbound marketing is also a form of “interruption marketing,” a marketing based on interruption.