Robert Cialdini – “The Psychology of Influence”
Posted: Thu Jan 23, 2025 8:08 am
The author of the book, American psychologist Robert Cialdini, studies the psychology of consumers, in particular, what motivates them to say “yes”. In the book, he examines various influence techniques, including the manipulative method “Door in the Face”. This technique involves first offering the most expensive version of the product, to which the client is most likely to respond with a refusal. After that, the seller offers a cheaper version, to which the client is more likely to agree.
Robert Cialdini – “The Psychology of Influence”
"The Psychology of Influence" is included in the list of best marketing books new zealand consumer email list due to the following topics:
Methods of psychological pressure;
Competitive strategies;
Techniques for recognizing the behavior of others;
Tips for achieving what you want and convincing others;
Ways to recognize manipulations in advertising to avoid their influence.
2. Philip Kotler – “Marketing 4.0”
Philip Kotler is a renowned American marketer, the author of dozens of books and hundreds of articles. His works have made a huge contribution to the development of marketing, and Kotler himself still consults with leading companies around the world.
Philip Kotler – “Marketing 4.0”
Interestingly, Kotler's parents are Ukrainians who emigrated to the United States as teenagers.
The book "Marketing 4.0" reveals the basics of digital marketing, including:
Robert Cialdini – “The Psychology of Influence”
"The Psychology of Influence" is included in the list of best marketing books new zealand consumer email list due to the following topics:
Methods of psychological pressure;
Competitive strategies;
Techniques for recognizing the behavior of others;
Tips for achieving what you want and convincing others;
Ways to recognize manipulations in advertising to avoid their influence.
2. Philip Kotler – “Marketing 4.0”
Philip Kotler is a renowned American marketer, the author of dozens of books and hundreds of articles. His works have made a huge contribution to the development of marketing, and Kotler himself still consults with leading companies around the world.
Philip Kotler – “Marketing 4.0”
Interestingly, Kotler's parents are Ukrainians who emigrated to the United States as teenagers.
The book "Marketing 4.0" reveals the basics of digital marketing, including: