360º Marketing: strategies that can transform your business

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Integrated Communication , Digital Marketing , Posts about Integrated Communication
360º Marketing is a set of integrated communication strategies that aim to impact consumers both in digital media and in OOH (Out of Home) actions and in traditional media. 360º marketing actions can transform a business, allowing a brand to reach its target audience with consistent and planned messages, bringing the company closer to its potential consumers.

Because it is a comprehensive strategy with several fronts of action, the results are enhanced. In the planning phase, all integrated communication initiatives that can generate a positive return for the brand are defined.

The use of new technologies is essential in 360º marketing in order to promote efficient and global communication, placing the company on the channels and social networks where its customers and target audience really are. Learn how 360º Marketing works and understand the benefits of this strategy!

The scope and effectiveness of 360º Marketing results
360º Marketing optimizes the budget allocated to a company's lawyer database and marketing strategies. Planning this type of strategy is intelligent and quite broad, offering a brand an effective set of marketing actions that work in an integrated manner, that is, they are initiatives that complement each other and guarantee an impact on the target audience.

Instead of focusing investments on specific marketing actions, the 360º campaign involves disseminating a strong message across multiple channels in the online and offline worlds. In an articulated and integrated way, the message reaches a greater number of people through the communication channels that are truly important to consumers.

With this type of investment, the marketing campaign is defined to follow the entire customer purchasing journey, generating a persuasive effect that increases the chances of conversion, new contacts, budget requests and business.

360º Marketing has several benefits when compared to other strategies. Check out the main ones:

Effectively integrates company and consumer;
Improves the distribution of messages and campaigns;
Provides impact and results online and offline;
Consolidates brands;
Engages audiences across multiple channels;
Increases a company’s competitiveness;
Ensures more credibility;
Builds customer loyalty;
Generates authority for the brand;
Communicates in an attractive, creative and intelligent way.
360º Marketing to strengthen a brand
360º Marketing positions a brand across multiple channels, strengthening its identity, culture, values ​​and, of course, its products and services. The strategies make customer relationships closer and more effective and expand a company's reach, establishing qualified links between brand and consumer.