How to use games to increase engagement
Posted: Thu Jan 23, 2025 8:17 am
The secret to effective abandoned cart emails is the content. Make sure your emails have a compelling email body and a clear call-to-action. For example, Peak Design successfully recovers of abandoned carts with the following email: Peak Design Abandoned Cart Alert Note that this copy addresses any buyer concerns the prospect may have. Since they may not have completed the purchase because they had unanswered questions, Peak Design stresses that they can contact the support team to ask.
In the email, the brand also highlighted student data the fact that potential customers can save money becauseall camera clips and bundles come with free shipping in the US or worldwide" if they add two more products. Then there is thelifetime" product guarantee. Finally, the call to action – proceed to checkout – is clear and concise. It stands out in the email so potential buyers don't have to look for it again once they decide to close the deal.
How many of these types of email marketing content should you be sending right now? Well, for best results, send at least three as part of your cart abandonment sequence. The first might be a reminder email sent a few hours after a shopping cart has been abandoned. You can then send a follow-up email a few days later as part of your email marketing strategy. If that doesn't work, you can offer a purchase bonus (perhaps a discount) in the third email.
In the email, the brand also highlighted student data the fact that potential customers can save money becauseall camera clips and bundles come with free shipping in the US or worldwide" if they add two more products. Then there is thelifetime" product guarantee. Finally, the call to action – proceed to checkout – is clear and concise. It stands out in the email so potential buyers don't have to look for it again once they decide to close the deal.
How many of these types of email marketing content should you be sending right now? Well, for best results, send at least three as part of your cart abandonment sequence. The first might be a reminder email sent a few hours after a shopping cart has been abandoned. You can then send a follow-up email a few days later as part of your email marketing strategy. If that doesn't work, you can offer a purchase bonus (perhaps a discount) in the third email.