Credit Operation in 2022
Posted: Thu Jan 23, 2025 8:21 am
Have you stopped to think about what to expect for credit operations in 2022?
We are entering a new year and this usually represents a series of changes for those who work in the retail market and, automatically, will affect those who work with credit.
And we can already say one thing: with all the economic expectations we have for this year that has just arrived, credit is already promising to become a kind of “recruiter” of customers for stores. Therefore, if selling more is the constant search of any entrepreneur, this is considered great news, right? What do you think?
However, inflation and reduced consumption are also characteristics that are part of every year here in Brazil. Therefore, thinking about this issue will also be necessary.
So, do you want to know what to expect from the Credit Operation in 2022? I'll explain everything here.
Stay with me and enjoy reading!
WHAT TO EXPECT FROM THE CREDIT OPERATION FOR THIS YEAR OF 2022?
With the rise in inflation, it is to be expected that many Brazilians have lawyer database lost or will lose their purchasing power. After all, it is understood that the priority will always be to put food on the table. And this factor influences the delay in installment payments on credit.
Based on this line of thinking, there are two things that could happen here:
1. The customer of the Own Credit who was already at the limit with his payment will most likely be one of the consumers who may end up delaying installments of the credit.
2. New Entrants: customers who used to buy in cash are now buying in installments through Meu Crediário, because their purchasing power has decreased during this period. They need to consume, however, now they also need to start opting for installments.
LET'S UNDERSTAND MORE ABOUT THIS TOGETHER THROUGH VIDEO?
Check out an even more complete explanation of what is happening with people's purchasing power (and what is expected to happen even more) in 2022:
YouTube video
INFLATION: WHAT CAN RETAILERS DO ABOUT IT?
It is important to understand that if the store does not make adequate decisions, the lack of payment by customers will cause the store's default rate to increase. In other words, especially in this case, it is extremely important that you understand what the appropriate limit is for your customer . Therefore, it is not simply a matter of reducing limits, it is about understanding how.
Some customers have a greater consumption potential than they are buying today. However, understanding the limits is the main strategy for having a good turnover during the year .
ATTENTION: this does not mean that we will stop selling to new customers. On the contrary. Now we have an excellent opportunity knocking on our door. We have new customers who will be the “entrants” to the operation and also those who will pay on credit. As we said above, customers who used to buy in cash will now choose to pay on credit.
Therefore, the tip is to take advantage of consumers who were good payers. Know that this is a great opportunity to increase the number of customers on your credit account.
Your role will be precisely to know how to identify the risk profile of clients A, B and C.
Therefore, knowing how to set the appropriate limit for your consumers will make all the difference in being able to adjust payments and deal with default rates that would tend to increase if there were no control on the part of you, the retailer.
The good news is that when we get out of the default cycle, you will have loyal customers.
HOW TO DO THIS?
Two points will be important to ensure that this entire process works even better:
1. Train your team well to encourage sales through an installment model.
2. Always have a detailed report up to date to assess sales and defaults.
We are entering a new year and this usually represents a series of changes for those who work in the retail market and, automatically, will affect those who work with credit.
And we can already say one thing: with all the economic expectations we have for this year that has just arrived, credit is already promising to become a kind of “recruiter” of customers for stores. Therefore, if selling more is the constant search of any entrepreneur, this is considered great news, right? What do you think?
However, inflation and reduced consumption are also characteristics that are part of every year here in Brazil. Therefore, thinking about this issue will also be necessary.
So, do you want to know what to expect from the Credit Operation in 2022? I'll explain everything here.
Stay with me and enjoy reading!
WHAT TO EXPECT FROM THE CREDIT OPERATION FOR THIS YEAR OF 2022?
With the rise in inflation, it is to be expected that many Brazilians have lawyer database lost or will lose their purchasing power. After all, it is understood that the priority will always be to put food on the table. And this factor influences the delay in installment payments on credit.
Based on this line of thinking, there are two things that could happen here:
1. The customer of the Own Credit who was already at the limit with his payment will most likely be one of the consumers who may end up delaying installments of the credit.
2. New Entrants: customers who used to buy in cash are now buying in installments through Meu Crediário, because their purchasing power has decreased during this period. They need to consume, however, now they also need to start opting for installments.
LET'S UNDERSTAND MORE ABOUT THIS TOGETHER THROUGH VIDEO?
Check out an even more complete explanation of what is happening with people's purchasing power (and what is expected to happen even more) in 2022:
YouTube video
INFLATION: WHAT CAN RETAILERS DO ABOUT IT?
It is important to understand that if the store does not make adequate decisions, the lack of payment by customers will cause the store's default rate to increase. In other words, especially in this case, it is extremely important that you understand what the appropriate limit is for your customer . Therefore, it is not simply a matter of reducing limits, it is about understanding how.
Some customers have a greater consumption potential than they are buying today. However, understanding the limits is the main strategy for having a good turnover during the year .
ATTENTION: this does not mean that we will stop selling to new customers. On the contrary. Now we have an excellent opportunity knocking on our door. We have new customers who will be the “entrants” to the operation and also those who will pay on credit. As we said above, customers who used to buy in cash will now choose to pay on credit.
Therefore, the tip is to take advantage of consumers who were good payers. Know that this is a great opportunity to increase the number of customers on your credit account.
Your role will be precisely to know how to identify the risk profile of clients A, B and C.
Therefore, knowing how to set the appropriate limit for your consumers will make all the difference in being able to adjust payments and deal with default rates that would tend to increase if there were no control on the part of you, the retailer.
The good news is that when we get out of the default cycle, you will have loyal customers.
HOW TO DO THIS?
Two points will be important to ensure that this entire process works even better:
1. Train your team well to encourage sales through an installment model.
2. Always have a detailed report up to date to assess sales and defaults.