Not sure where to start? Learn the 7 key sales metrics
Posted: Thu Jan 23, 2025 8:36 am
Although each company has specific indicators, there are some sales metrics that cannot be ignored, especially in Internal Sales. These are:
1. Number of sales per seller
It is important to monitor sales by salesperson on a daily basis. To do this, a dashboard with the name of each salesperson and, next to it, the sales made is useful. It must be updated in real time and visible to everyone.
This metric is important because it gives the finland whatsapp resource manager a quick view of who is on track to reach the goal and who may need help. It also helps salespeople know how their performance compares to their peers.
The number of sales per salesperson can be measured weekly or monthly. Longer-term goals can affect team motivation.
(Ebook) Sales Guide: Everything You Need to Know
Learn about processes, teams, models and goals, as well as negotiation tips to improve your results in the commercial area.
Full name*
E-mail*
Position/Charge
Area in which the company operates
Number of employees
Company website*
2. Average sales cycle and by salesperson
Do you know how long it takes your business to convert a lead into a customer?
Keeping an eye on this number helps you understand which salesperson is taking too long to close a deal, which can hurt the company. A short sales cycle, on the other hand, impacts cash flow, increasing team sales.
Be careful, though: Shortening the sales cycle too much can create expectations that the company cannot meet, as well as bring in less than ideal customers – those who are dissatisfied with the product or service and cancel soon after.
3. Conversion rates
Knowing the bottlenecks and being able to work to improve them are the main benefits of knowing the conversion rates of your sales funnel. With these metrics, you know what percentage of contacts have moved on to the next phase, in relation to the total number of potential customers in that step.
If, between the connection and evaluation phases, for example, you have a 35% conversion, this means that it is possible to greatly improve this conversion.
4. Reasons for customer loss
As a lead moves through the sales funnel, they consume more resources for the company—salesperson time, for example. So losing them at the bottom of the funnel is more costly than at the top.
That's why it's important to know why your company is losing potential customers in order to once again work on these bottlenecks. Is it because of price? Is it because of the competition? With this metric, you answer those questions.
5. Revenue per seller
This is the most important sales metric and helps you understand how much value your salespeople bring to the company each month.
But be careful: this metric tells you where the problem is if the revenue target is not met. However, to understand the reason, you need to dig deeper.
1. Number of sales per seller
It is important to monitor sales by salesperson on a daily basis. To do this, a dashboard with the name of each salesperson and, next to it, the sales made is useful. It must be updated in real time and visible to everyone.
This metric is important because it gives the finland whatsapp resource manager a quick view of who is on track to reach the goal and who may need help. It also helps salespeople know how their performance compares to their peers.
The number of sales per salesperson can be measured weekly or monthly. Longer-term goals can affect team motivation.
(Ebook) Sales Guide: Everything You Need to Know
Learn about processes, teams, models and goals, as well as negotiation tips to improve your results in the commercial area.
Full name*
E-mail*
Position/Charge
Area in which the company operates
Number of employees
Company website*
2. Average sales cycle and by salesperson
Do you know how long it takes your business to convert a lead into a customer?
Keeping an eye on this number helps you understand which salesperson is taking too long to close a deal, which can hurt the company. A short sales cycle, on the other hand, impacts cash flow, increasing team sales.
Be careful, though: Shortening the sales cycle too much can create expectations that the company cannot meet, as well as bring in less than ideal customers – those who are dissatisfied with the product or service and cancel soon after.
3. Conversion rates
Knowing the bottlenecks and being able to work to improve them are the main benefits of knowing the conversion rates of your sales funnel. With these metrics, you know what percentage of contacts have moved on to the next phase, in relation to the total number of potential customers in that step.
If, between the connection and evaluation phases, for example, you have a 35% conversion, this means that it is possible to greatly improve this conversion.
4. Reasons for customer loss
As a lead moves through the sales funnel, they consume more resources for the company—salesperson time, for example. So losing them at the bottom of the funnel is more costly than at the top.
That's why it's important to know why your company is losing potential customers in order to once again work on these bottlenecks. Is it because of price? Is it because of the competition? With this metric, you answer those questions.
5. Revenue per seller
This is the most important sales metric and helps you understand how much value your salespeople bring to the company each month.
But be careful: this metric tells you where the problem is if the revenue target is not met. However, to understand the reason, you need to dig deeper.