Screenshot from Google Analytics
Posted: Thu Jan 23, 2025 8:43 am
find new effective keywords, audience groups and advertising formats that have not been used before;
Ensure that advertising campaigns align with business goals and strategy, ensuring maximum return on investment (ROI).
Want to become a PPC specialist?
Is your advertising campaign not working or are you spending too much? After completing the PPC Specialist course , you will be able to optimize your advertising budget. You will be taught how to correctly select keywords and create a semantic core of the site. You will be able to determine the goals and structure of an advertising campaign. By analyzing the effectiveness, you will be able to optimize advertising budgets. Suitable for those who want to work on outsourcing and business owners.
Screenshot from Google Analytics. The Advertising report helps you understand singapore consumer email list the effectiveness of your advertising campaigns
When should you conduct an audit of advertising campaigns?
To achieve maximum results from advertising, conducting an audit is a necessary step. An audit should be conducted in the following cases:
When there are significant changes in strategy or budget.
If you see a decrease in clicks, conversions, or return on investment.
For prevention, it is recommended to conduct an audit every 6-12 months.
After updates to the algorithms or policies of advertising platforms.
If you have redesigned your site or made significant changes to the content.
If there are doubts about the effectiveness of existing advertising campaigns.
Read also: Simply about complex PPC: in detail about CTR, ROI, UTM, KPI and more
Ensure that advertising campaigns align with business goals and strategy, ensuring maximum return on investment (ROI).
Want to become a PPC specialist?
Is your advertising campaign not working or are you spending too much? After completing the PPC Specialist course , you will be able to optimize your advertising budget. You will be taught how to correctly select keywords and create a semantic core of the site. You will be able to determine the goals and structure of an advertising campaign. By analyzing the effectiveness, you will be able to optimize advertising budgets. Suitable for those who want to work on outsourcing and business owners.
Screenshot from Google Analytics. The Advertising report helps you understand singapore consumer email list the effectiveness of your advertising campaigns
When should you conduct an audit of advertising campaigns?
To achieve maximum results from advertising, conducting an audit is a necessary step. An audit should be conducted in the following cases:
When there are significant changes in strategy or budget.
If you see a decrease in clicks, conversions, or return on investment.
For prevention, it is recommended to conduct an audit every 6-12 months.
After updates to the algorithms or policies of advertising platforms.
If you have redesigned your site or made significant changes to the content.
If there are doubts about the effectiveness of existing advertising campaigns.
Read also: Simply about complex PPC: in detail about CTR, ROI, UTM, KPI and more