Think about what your guests want to hear when they receive your newsletter: If they are a family, will they want to know about family-friendly activities nearby? Are they planning a wedding or birthday party that needs help? If they are a frequent business traveler, are they looking for a restaurant where they can have a business lunch? Are they new guests, or have they stayed at your hotel before? Are they locals or from out of town? All of these questions can completely change which emails you should send to your subscribers.
The good news is that by segmenting your vnpay data list, you can ensure that the newsletters they receive from you are targeted at your guests’ specific interests. For example, when you segment your list into new guests and existing guests, you can send a newsletter to existing customers to learn about special offers for them to book another stay. For your new guests, emailing them with information about the hotel, the services you offer, and nearby attractions is a great way to welcome them for the first time.
When it comes to technology, getting this kind of information about your customers doesn't have to be complicated. Take a look at this form on Booking, it randomly asks you if you’re traveling for business. When booking, ask the user if they are traveling for business or leisure. When booking, ask the user if they are traveling for business or leisure. After asking this question during the subscription process, you can go to the email tool and use that information to tailor your campaigns and segment your audience.