inbound-sales-sales-strategies-rd-station-blog
Inbound Sales is derived from the world of Digital Marketing as a sales strategy. Unlike Inbound Marketing (which focuses on the entire journey and relationship with the customer), in Inbound Sales the efforts, analysis and actions are focused on the buyers.
The objective of this is to monitor the online activity of those customers who have already purchased or who have shown interest and have left us their data (qualified leads). This is done in order to identify sales opportunities in the sales department.
Inbound sales, the search for sales is done in a persuasive way. To do this, content, publications and approaches are shared that prepare the client for a moment of purchase decision.
The advantage is that the sales team takes advantage of all the data from customer activity on the website, blog and social networks, to effectively move towards the sale.
Inbound sales actions are more assertive and represent savings of denmark whatsapp resource up to 62% of costs, compared to traditional marketing strategies, as mentioned by the Colombian Association of Systems Engineers ( ACIS ).
4. Artificial Intelligence and Automation Strategy
artificial-intelligence-sales-strategies-rd-station-blog
Artificial Intelligence (AI) and automation of sales processes become true allies of the sales strategies of a product or service. With these two technologies applied to customer relations, the following are achieved:
Improve consulting in commercial processes through different channels
Streamline responses to questions and purchase requests
Send payment links, tutorials and guides for the process of choosing products and payments in ecommerce
Implementation of self-management processes on websites
Analysis of companies' macro data to identify purchasing trends, needs, interests and customer expectations
Send product/service suggestions based on identified needs
Personalized offers and cross-selling application based on purchasing trends
24/7 support on multiple digital channels to take advantage of all sales opportunities, with solutions such as the AI chatbot.