The nuances of promoting a startup

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Promoting a startup is not much different from promoting other projects, but there are some nuances. Let's take a closer look at each stage.

Startup Analysis, Business Model, Financial Goals
The first step is to immerse yourself in the project. This step is the main one, without it further actions are impossible.

Carefully study all the details and nuances malaysia mobile phone numbers database of the business, determine its main goals, budget capabilities. Based on these factors, you can begin to build a marketing strategy for promoting the product. It will attract a new audience that will help scale the project.

This step is necessary to ensure that funds in the budget are distributed correctly and not wasted.

Consumer Analysis
The next important step is audience analysis. You need to understand who the end consumer of your product or service is. How popular is it, how many people will want and be able to pay for it? What needs and problems does it solve?

These are important questions to clarify before you begin developing a marketing strategy.

What methods can be used?

Polls.

Interview.

Internet research.

The next step is to divide the audience into segments, for example by location, age, gender, profession, triggers and other criteria.

With the help of such a detailed analysis, you can easily understand what exactly you need to offer your client, what product will definitely interest him, and which will not.

Create a customer journey marketing (CJM) that aligns with your target audience.

Customer journey

Source: shutterstock.com

This step is necessary to understand which channels for distributing information are most suitable for you and how to attract attention to the company.