Is it impactful, memorable, and limited to the essentials?
Posted: Thu Jan 23, 2025 9:01 am
Bottom line: Thought leadership content is valuable knowledge, a product of brand individuality, and should be strategically shared with the industry.
Based on this definition, thought leadership content cannot be defined as "a type of content" because we cannot limit it to its shape or size.
When we understood this, everything became clearer and we stopped trying to fit it into the common "labels" we were used to as content publishers.
We also defined some guidelines that are actually the essence of taiwan consumer mobile number list our strategy and that should always be present in our mind when producing and editing thought leadership content.
Our thought leadership content should answer these questions:
Does it provide a relevant perspective (relevant can mean new, less common, very important for a given context)?
Does it appeal to our audience?
Is it based on reliable data and methods?
To help you never settle for less, here's a motivational statistic: 38% of decision makers say poor thought leadership has diminished their respect and admiration for an organization . Source .
What is the purpose of thought leadership content?
As we’ve already said, brands typically create thought leadership content with brand building in mind. This is the most common path, as the idea is to create memorable pieces that help your brand grow.
When not promoted properly and without attention to creating something memorable, it will likely become another activation piece.
At Rock Content, we choose the first path: focusing on brand building. But it doesn't mean that the piece can't have activation elements, it's just not the main focus.
Based on this definition, thought leadership content cannot be defined as "a type of content" because we cannot limit it to its shape or size.
When we understood this, everything became clearer and we stopped trying to fit it into the common "labels" we were used to as content publishers.
We also defined some guidelines that are actually the essence of taiwan consumer mobile number list our strategy and that should always be present in our mind when producing and editing thought leadership content.
Our thought leadership content should answer these questions:
Does it provide a relevant perspective (relevant can mean new, less common, very important for a given context)?
Does it appeal to our audience?
Is it based on reliable data and methods?
To help you never settle for less, here's a motivational statistic: 38% of decision makers say poor thought leadership has diminished their respect and admiration for an organization . Source .
What is the purpose of thought leadership content?
As we’ve already said, brands typically create thought leadership content with brand building in mind. This is the most common path, as the idea is to create memorable pieces that help your brand grow.
When not promoted properly and without attention to creating something memorable, it will likely become another activation piece.
At Rock Content, we choose the first path: focusing on brand building. But it doesn't mean that the piece can't have activation elements, it's just not the main focus.