Get intel to stay ahead of the competition
Posted: Thu Jan 23, 2025 9:06 am
Apply it: Use some of the methods we’ve talked about in these social media listening examples so far to listen for keywords and monitor sentiment and conversations that keep you ahead of brand crises.
As the revised old saying goes: keep your friends close, and your cyprus b2b leads competitors closer. To stay ahead, you need to keep one eye on what you’re doing and another on what competitors are doing—which social listening does within seconds.
One agency uses social listening to create smarter pitches against competitors. Using social listening, they’ll look into new services their competitors offer, and new clients they boast. As a result, they head into pitches more informed and can find the best ways to differentiate their offerings.
Using Sprout’s Competitive Listening topic can inform your content strategy through competitor content. One company in the gaming industry uses Listening to monitor top competitor content and digital chatter. Doing this inspires fresh content that resonates with relevant audiences and empowers them to keep an eye on competitor performance compared to theirs.
Apply it: Use social listening to get a high-level grasp on your competitors’ engagement metrics and your share of voice next to theirs. Then, zoom into their social content to help inform your own.
A screenshot of the competitive analysis topic summary in Sprout's social listening solution. The Performance tab has been selected and visualizes the topic's performance vs. competitors in share of voice, engagements, potential impressions, sentiment and unique authors in a pie chart.
And pro tip: Don’t sleep on the Sprout Listening Themes feature–it will help you during competitor analysis and beyond. They’re like a Listening topic nested within your larger topic to help you organize your query by specific categories. You can even compare themes against each other.
As the revised old saying goes: keep your friends close, and your cyprus b2b leads competitors closer. To stay ahead, you need to keep one eye on what you’re doing and another on what competitors are doing—which social listening does within seconds.
One agency uses social listening to create smarter pitches against competitors. Using social listening, they’ll look into new services their competitors offer, and new clients they boast. As a result, they head into pitches more informed and can find the best ways to differentiate their offerings.
Using Sprout’s Competitive Listening topic can inform your content strategy through competitor content. One company in the gaming industry uses Listening to monitor top competitor content and digital chatter. Doing this inspires fresh content that resonates with relevant audiences and empowers them to keep an eye on competitor performance compared to theirs.
Apply it: Use social listening to get a high-level grasp on your competitors’ engagement metrics and your share of voice next to theirs. Then, zoom into their social content to help inform your own.
A screenshot of the competitive analysis topic summary in Sprout's social listening solution. The Performance tab has been selected and visualizes the topic's performance vs. competitors in share of voice, engagements, potential impressions, sentiment and unique authors in a pie chart.
And pro tip: Don’t sleep on the Sprout Listening Themes feature–it will help you during competitor analysis and beyond. They’re like a Listening topic nested within your larger topic to help you organize your query by specific categories. You can even compare themes against each other.