While it's tempting to send out frequent emails to ensure your company stays ahead of the curve, flooding your audience's inboxes with messages every day can be counterproductive. According to our data, weekly newsletters have the highest open and click-through rates. Table showing weekly newsletter performance metrics, including open rate, click-through rate, click-to-open rate, and message percentage. You may also want to give recipients the option to manage their email preferences. Let them choose the frequency and type of emails they receive, as well as the topics that interest them.
Engage recipients with visuals Visuals are azerbaijan telegram database important in building a memorable brand image. Here are the visual elements to pay attention to when designing your emails: Logo: Including your logo in your marketing emails is a great way to cultivate brand recall. Fonts: Choose one or two fonts and stick with them in all emails. Make sure your font is easy to read on computers and mobile phones. Photography: It’s a good idea to include relevant photos with your images.
These can be lifestyle photos, brand photos, or photos from important events. Just stay away from overused stock photos as they don’t reflect your brand and may be consideredlow effort.Color: Just like fonts, choose two or three colors and stick with them in all emails. If you are confused about which color to choose, choose the color in your logo. Here’s an example: Rocket Lawyer emails highlight help with legal matters and provide options to complete documents and contact customer service.